The publishing industry is like a keystone species: It has a disproportionate impact on its ecosystem.  As magazines and newspapers find themselves on the endangered list, the survival of surrounding industries - most notably corporate communications - relies on their ability to adapt.  Without newspapers and magazines through which to tell their employers' stories, PR professionals have migrated to the social Web (thus the staggering numbers of self-described social media experts).  But to focus solely on social media is to miss the larger impact that publishing's decline is having on the marketing ecosystem.  Following are five ways the communications industry must adapt if it's to survive. Read Here

Marketing is one of the greatest challenges for a small business operator.  Plan the steps of your campaign, program or event before launch.  This is especially important in email marketing.  What is your message? Who are you sending it to?  Why? What is the call to action and offer?  How will respondents be managed?  For more ideas to plan your marketing campaign workflow, Read More. 

 

Hiring a marketing solution provider or agency is sometimes like going on a blind date.  The details sound great.  The anticipation and expectations are high.  The initial introduction goes well.  But then the connection goes sour.  Here are 10 steps to help you choose the right marketing agency for your needs.  Read More.