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Zephyr 47's June 2010 Marketing Poll Results
We conducted a poll of Puget Sound marketing executives to learn their top priorities for the second half of 2010. Here are the top responses.
- 44%-Demand generation-fill the sales funnel!
- 26% - Content development & repurposing
- 17% - Incorporating social media into existing campaigns
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Zephyr 47's Quick Links...
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Greetings!
In February we launched Zephyr 47 in Redmond to provide marketing services to help businesses grow their customer base and revenues. Our services are based around marketing strategy and tactical implementation and include email marketing, integrated campaigns, social media marketing, content development and events. We also provide virtual marketing department services for small businesses!
But our newsletters aren't about pitching our service offerings. We want to provide high value content and share best practices and successes! Thank you for your time and support! Read on to learn highlights that will help you with achieve marketing success!
Brian Hansford
President, Zephyr 47 |
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Chart Your Marketing Plan with SOSTAC
 Marketing planning is critical. Different organizations have different models they use. (Sometimes companies don't plan at all!) The team at Zephyr 47 uses the SOSTAC method created by Paul Smith. The beauty of the SOSTAC is how comprehensive the method is while also being easy to work with. SOSTAC is an acronym that stands for 1. Situational Assessment 2. Objectives 3. Strategy 4. Tactics 5. Action 6. Control. Read more about SOSTAC or listen to Brian Hansford's brief SOSTAC podcast hosted on CinchCast here. |
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A Marketing Toolkit for Small Business
 Marketing is one of the greatest challenges for a small business
operator. The process of finding, attracting, winning, and retaining
customers is a constant battle and one that never ends. And depending
on the type of business, the way a business builds a customer base will
be unique. Even so, there are some valuable components of a Small
Business Marketing Toolkit that can dramatically increase the marketing
effectiveness for small business. Here are some of the tools and
resources to consider. Read more here.
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Extend Marketing Campaigns with Social Media
I recently implemented a high performing B2B social media and web
campaign strategy for a B2B technology company which effectively extended e-mail
campaigns and a newly branded web site. These campaigns were automated
and integrated with a CRM system and metrics were captured using a BI
tool and Google Analytics.
The objectives were to re-connect with a large and passionate global
community of customers and partners. The supporting goals were to
increase overall organic search performance, web site traffic, and lead
conversion rates for annual campaigns and nurturing programs. A critical strategic component
of the overall plan was extending the web site site with focused and
manageable social media channels which included a Facebook Group,
Twitter page, YouTube channel and a blog that provided high value
content for a specific customer segment.This is a model YOU can follow as well! Read more.
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The Content Grid Infographic - Identify the target audience, content types, objectives and owners
 Eloqua has developed a brilliant Content Grid Infographic with superior illustration from JESS3. The Content Grid very clearly illustrates an organizational content
framework including the different types of content, the channels, the
ownership, and the audience. In my opinion the Content Grid is equal to
Geoffrey Moore's model from "Crossing the Chasm"
in both brilliance and clarity. I want to help
proliferate the model and also help my social media and marketing colleagues
envision how they can use this model to work with their organizations
and clients. I have the grid posted below and it also available from Eloqua's blog site written by their director of content marketing, Joe Chernov. Too see the infographic illustration and read why I think this model is brilliant, read my blog entry here.
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Zephyr 47 Joins Constant Contact's Partner Program
On June 1 Zephyr 47 announced it joined the Constant Contact Partner Program
as a Solution Provider to provide its clients with easy-to-use email
marketing, event marketing, and online survey products to help them
build strong, lasting customer relationships. Constant Contact®, Inc. is a leading provider of email marketing, event marketing, social media marketing and online survey tools for small organizations. Read the announcement here. Zephyr 47's services for Constant Contact are described here. Contact us if you would like more information! |
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Thank you for reading! Have a fantastic summer!
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Sincerely,
Brian Hansford
President
Zephyr 47, LLC
Brian@Zephyr47.com
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