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Thank your customer, tell them how valuable they are to you, but don't go overboard. Insincerity is easy to spot.
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UICDS
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Greetings!

You may want to include a personal greeting, a note or editorial written by the owner of your company. By including a photo, you can make your greeting even more personal.Know your target audience. Who are your most important customers, clients or prospects, and why? Know what is important to them and address their needs in your newsletter each month.
 
Sincerely,
James Morentz
UICDS
 
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Try using case studies, success stories, testimonials or examples of how others used your product or service successfully. Solicit material from clients and vendors, or ask your readers to write. It's a win-win! You get relevant content, and they get exposure.
 
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