What would it be worth to YOU to Sell your Advertised Listings at their FULL VALUE?
Only 5% of buyers can visualize the potential of a property; a room that is messy, cluttered or un-styled detracts from the imagination of the buyer and creates an emotional blockage, buyers cannot see past the seller's belongings. On the other side of the spectrum, a completely vacant house shows no life, it is hard to provoke the emotion needed to fall in love with a property when looking at an empty room - buyers don't buy a house, they buy a home.
It is important to remember, how a seller lives in their home is completely different to how it needs to be presented for sale. You don't want to give buyers any reason to think about lowering their offer and the last thing that you want for your seller is to start talking about costly price reductions because the property is unappealing to potential buyers.
A Staged Home shows Buyers the Possibilities. Home Staging is about presenting a property to its full sale potential, highlighting the best features and creating an inviting atmosphere that will encourage your buyers to fall in love and make an offer as when a buyer connects emotionally, sales are made.
It is a Proven Marketing Strategy that will sell a property 30-50% faster and for 7-17% more money. It is selling a lifestyle, creating the 'WOW' factor that buyer's love and showing value for money.
In the current market, you could be working in an area with lots of competition or have properties that have been for sale for a long period of time. To stand out from the crowd, you need to give your clients a 'point of difference' to make their property more attractive than the competitors to make that sale.
By including Home Staging in your marketing strategy, not only do you give your clients the best chance of selling, you will have the added benefits of:
- An Increase in Profits - Your listings will sell faster and for more money, as they will stand out from the crowd, which in turn will create the profit you desire.
- An Increase in Referrals and Listings - It is a great strategy to help you sell the most in your area. With beautifully presented properties, potential clients will see that you market your listings well and will not hesitate to contact you to be their agent. Word-of-mouth is one of the most powerful forms of advertising. With successful sales, your satisfied clients will recommend you to their family and friends.
- An advantage over other Agents - By offering an additional service that other Agents do not at no cost to you, sellers will feel that they are getting more for their money.
- Saving you Time - With a Professional Stylist taking care of the presentation you can focus more on what you love to do - selling property!
- Protecting your Relationship with the Buyer - Professional Stylists will tactfully deal with all the uncomfortable issues such as odor, clutter and décor problems and wouldn't that make life easier!
- Using a Professional Stylist eliminates a lot of the stress for you and your seller, especially if they are time poor or are unsure of how to present their property to the market.
Key thought...People don't buy homes over the Internet - they eliminate them! With the Internet now being the most widely used advertising medium with over 90% of buyers shopping online first, you will get more interest in your properties, encouraging multiple offers when they are Home Staged and captured with professional photography. With Home Staging being such a win-win strategy, the sooner you incorporate it into your marketing campaigns the sooner you will see the results for yourself.
Jillinda V Perryhaines, Senior Consultant and Creator of Living Synergy Property Styling; a Brisbane based Home Staging Company, preparing properties highlighting their best features, creating an inviting atmosphere that will encourage your buyers to fall in love and make an offer. If you would like to sell your house faster and for more money than let us Maximise your property's Sale Potential TODAY! Visit our website to download your free copy of The Power of Presentation-6 steps to seeking sucess. http://www.propertystyling andstaging.com.
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