Giving Up Too Easily
When a Client is Resistant 

If a client is resistant to staging or isn't receptive to your suggestions, don't give up right away. With a little coaching, a little more education and with the help of a professional stager, you can show your client why and how they should properly package their listing for top dollar.
 

Just like a parent who shouldn't give in too easily when a child refuses to do homework, a Realtor shouldn't give in when the homeowner resists doing their home work! Sometimes sellers just need some extra motivation. What can motivate them? Here are just a few suggestions: 

• Show them other before and after pictures of homes that have been staged so they can see the difference.
   
• Show them staged comps which they will be competing against.
   
• Check out the recent surveys conducted by The Real Estate Staging Association (e-mail me for a free report on statistics of staged vs. un-staged homes).
   
• Explain to them that staging is simply packaging. Marketing experts and companies spend billions of dollars each year to package their products, why shouldn't your sellers?
   
• Share the HomeGain Study with them. This is a survey of 2,000 real estate agents which highlights areas of improvement with the highest return on investment when selling a home. Need a copy? E-mail me!
   
• Call in a professional. A professional stager not only knows how to make a property look great, we also know how to talk to clients to motivate them to get to work. That's our job!
   
• There are countless stories in the media, and numerous studies.  Simply Google the term and you'll see the nation's experts touting the benefits of staging.  From Barbara Corcoran to Gary Keller, the experts highly recommend proper presentation, along with effective pricing as the best way to get a home shown and sold.

Once your clients see the potential benefits of staging, they will take action and see results! So, don't give up, just give us a call; your clients will love you for it.

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