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Staged Homes.com |
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Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the hightest number of potential buyers, thereby selling the property more swiftly and for more money. - from Wikipedia, the free encyclopedia.
The investment in home staging is less than your fist price reduction.
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We highlight your home's strengths and downplay its weaknesses.
The result -- your home sells much faster and for more money. | |
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Please feel free to contact us with any questions or concerns. We are here to help you. | | 630.991.7123 |
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| Greetings!
We would like to help you
sell your listings faster and for more money.
We hope these newsletters are helpful to you.
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Tool #1: The Power of Color in Marketing Real Estate
We all know that color is important when selling a home, but the stats below really help quantify how much of an impact color has on consumers.  Research conducted by the secretariat of the Seoul International Color Expo 2004 documented the following relationships between color and marketing:
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92.6% said that they put most importance on visual factors when purchasing products.
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Only 5.6 % said that the physical feel via the sense of touch was most important.
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Hearing and smell each drew 0.9%.
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When asked to approximate the importance of color when buying products, 84.7% of the total respondents think that color accounts for more than half among the various factors important for choosing products. (A home on the market is a product, by the way.)
Plus, did you know...
Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. (Source: CCICOLOR - Institute for Color Research)
The bottom line: HUE gotta make sure your listings are designed with colors that sell!
Tool #2: Avoiding the 5 Staging Mistakes Realtors Make
Last month, we talked about how to avoid staging mistake #1, Neglecting to use staging as a strategy to attract more listings. Now, on to How to Avoid the #2 Staging Mistake Realtors Make... Waiting Until the Last Minute.
All too often, agents or sellers will request a staging consultation just 2 or 3 days before the targeted listing date. Understandably, many agents are only trying to accommodate their sellers' wishes to get the home on the market right away, however, it's important to remember that YOU are the real estate expert, and YOU are far more familiar with the best selling strategies than your client. That's why they hired you. Most sellers can't view their homes objectively, so they don't recognize the importance of spending ample time and energy in properly preparing their "product" to go on the market. Not to mention, your clients will become frustrated with the whole process if they have a long list of items to accomplish and they are feeling the pressure of getting everything done in a matter of a few days!
According to a National Association of Realtors survey, homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks! Let your sellers know that they don't want to be in a position where they HAVE to lower their price. Stage, prepare and package the home first! |
About Us
We are Accredited Staging Professionals (ASP®). We are true Professionals trained under strict guidelines using proven Staging techniques developed for over 35 years by Barb Schwarz, the Creator of Home Staging®. When you bring your home on the market and Stage® your house for sale always hire an ASP® because ASPs® have been highly trained to sell homes faster and for top dollar. They agree to follow the ASP® Code of Ethics and the ASP® Consumer Foundation of Service Creed, renew yearly to maintain their ASP® Designation and the guidelines therein and their membership with Stagedhomes.com. ASP's® are taught to: hold a Business License or Real Estate License, carry Staging or Errors and Ommisions Insurance, have a commercial checking account for their business, continue their education by returning to additional ASP® Courses and hold a current active membership in The International Association of Home Staging Professionals®. The ASP® Designation is the benchmark designation of the entire Home Staging Industry. |
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