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June 1, 2012
Issue 23

Eight O'Clock Coffee partners with Green Mountain Coffee. Adds New Selection to Keurig's Portfolio.

Eight O'Clock Coffee, a member of the Tata Global Beverages family of brands, has reached a multi-year agreement with Green Mountain Coffee Roasters (GMCR) to make Eight O'Clock coffee, Tetley tea, and Good Earth tea available in K-Cup and Vue packs for Keurig single cup brewing systems. Beginning in fall 2012, a selection of Eight O'Clock coffee K-Cup packs will be available in Canada and the United States, with Tetley teas in the US and Good Earth teas in the US and Canada intending to join the K-Cup pack collection in 2013.

"For generations, millions of coffee lovers have enjoyed brewing the fresh taste of high-quality Eight O'Clock coffee. Now they will have a whole new, convenient way to make America's original gourmet coffee with Keurig, America's favorite single cup brewing system," says David Allen, senior VP, sales and marketing, US region, Tata Global Beverages. "We look forward to working with GMCR to make the top-selling whole bean coffee brand into a successful single cup coffee." 
Read more.

Other News

TCS crosses $10 billion in revenue. Read more.


CNN features Tata Communications' undersea cable system, the world's first round-the-planet network. Read more.


Taj InnerCircle sweeps the prestigious Freddie Awards held in New York; wins in three major categories. Read more.

Eight O'Clock Coffee Launches "The Cupping Room" -- a Digital Campaign Featuring Comedian Jim Breuer and Eating Champion Takeru Kobayashi. Read more and watch the video.

World Design Car of the Year is 101st Global Award for the Range Rover Evoque.


Tata Executives Discuss India's Contribution to the Global Economy at the Tata India Leadership Summit. Read more.


Tata's Growing Culture of Innovation Demonstrated by Increased Participation in Innovation Competition. Read more.

TCS recognized as "Big Four" IT Services brand

The world-leading brand valuation firm, Brand Finance, has named TCS the fourth most valuable IT services brand worldwide. Brand Finance assesses the dollar value of the reputation, image and intellectual property of the world's leading companies. Brand Finance's brand valuations are frequently peer-reviewed by top audit practices, accepted by various regulatory bodies and used by leading global brands as a performance benchmark.

N Chandrasekaran, CEO & Managing Director, TCS, said, "We are extremely pleased with this ranking as it confirms the rapid evolution and recognition of our brand at a global level. In line with the symbolic crossing of the US$ 10 billion revenue mark this year and the global top four position TCS now holds in terms of market capitalization, net income and employees, this achievement on the brand front is a watershed moment in our company's evolution toward a top position in its industry globally." Read more.

Land Rover Celebrates 25 Years in the US

Land Rover's luxury flagship model, the Range Rover was officially introduced to the United States 25 years ago this year. To celebrate this milestone, Land Rover hosted a special celebration in conjunction with the New York Auto Show and invited consumers to an urban off-road adventure where they drove 2012 model year vehicles at a custom-made course in the heart of New York City's meatpacking district. In the past quarter century, the growth and acceptance of the Land Rover brand in the U.S. marks a true product and brand success story. That success is defined by loyal customers, a distinct authentic brand and consistent sales success. Read more.

A team of associates from TCS won the "People's Choice" award at the ninth International Science and Engineering Visualization Challenge with their interactive game called Velu the Welder. The international challenge was jointly organized by the US National Science Foundation (NSF) and the American Association for the Advancement of Science (AAAS), publisher of journal Science, to celebrate the grand tradition of visualization, specifically for communicating science, engineering and technology for education and journalistic purposes. The TCS team developed an interactive game called "Velu the Welder" for personal computers and popular gaming consoles to help school drop-outs in India develop a highly marketable trade skill.  Read more.


Tonight Show host Jay Leno, owner of one of the largest and most eclectic car collections on the planet, has now added a Tata Nano to his collection. Leno expressed his desire to try the Tata Nano when he met Ratan Tata, Chairman of Tata Sons and Tata Motors, in London. A few months later, a custom Tata Nano sporting a design inspired by the Indian national flag rolled off Tata Motors' production line in Gujarat, India bound for Los Angeles. As the car headed from the West Coast of India to the West Coast of the United States, Leno shared his enthusiasm.  "I am very excited to have the world's most affordable car coming to LA for me to try out." Follow the journey of Leno's new Nano from the factory to LA and watch Leno test drive it.

Jay Leno's Garage - 2012 Tata Nano: From Bollywood to Hollywood
Jay Leno's Garage - 2012 Tata Nano: From Bollywood to Hollywood


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