Celebrations took place across the sites on April 1, 2011 including the hoisting of the Tata flag.  (Green River, Wyoming)

As part of a major rebranding initiative, Tata Chemicals has embraced subsidiaries in the US, the UK and Kenya, under the Tata Chemicals corporate brand. Operational integration across the subsidiaries and a common global identity will create opportunities for Tata Chemicals to be more customer centric with its strong supply chain capability spanning four continents. In the United States, Tata Chemicals North America (TCNA), formerly General Chemical Industrial Products (GCIP), is one of the world's leading producers of high quality soda ash. Headquartered in New Jersey, TCNA runs manufacturing operations out of Green River, Wyoming.

The 'Power of One' film celebrates the coming together of Tata Chemical's global partners. Watch here.

DeLyle Bloomquist, President of the company's Global Chemicals Business said, "This integration under a common brand lays down the strategic direction for the next growth phase for Tata Chemicals' global chemicals business that will ensure a superior experience to our stakeholders across the world." Read more.

April 12-14, the automotive world turned its attention to Cobo Center in Detroit, where the 2011 Society of Automotive Engineers (SAE) World Congress took place.

Members of the Tata Technologies VPD team were at the company's SAE exhibit along with a scale model of Genovation's G2 electric vehicle. An urban mobility concept model, under development at the Tata Technologies North American Styling Studio, also was on display, to showcase the styling capabilities within the VPD Group.

The theme for this year's event was "Charging Forward To

gether" with a focus upon EV and sustainable technologies; and Tata Technologies was front-and-center at the engineering industry's marquee event with the launch of its Vehicle Programs & Development (VPD) Group, highlighting the Genovation G2 EV as an example of the innovative full-vehicle programs that VPD is capable of delivering to automotive OEMs worldwide.

"The next decade will see an ever increasing demand for accelerated product development that also will need to incorporate more new technology than the auto industry has seen in 30 years," Kevin Fisher, President - Vehicle Programs & Development Group, told journalists at a special media breakfast hosted by Tata Technologies on April 13 at the Book Cadillac Hotel to announce the launch of the VPD Group. "We are positioning the Tata Technologies VPD Group to set the pace in automotive product development and technological innovation." Read more.

A TCS - UC Berkeley collaboration was launched this year to advance understanding of personal genomic variation. TCS is the first corporate sponsor in an open-source consortium to develop the Berkeley Interpreter for Genome Variation (BiGV). BiGV and the collaboration will play an important role in advancing personalized medicine. TCS has offered an initial $900,000 grant over four years, and will offer research and software expertise from its global Innovation Labs to work with UC Berkeley on the project. The program will provide a fruitful exchange of ideas and researchers between TCS and UC Berkeley. The entire contribution from TCS to the campus is estimated to be $3-4 million.

"TCS is proud to support, and be part of, the Berkeley Interpreter for Genome Variation consortium to help realize the clinical benefits

of personalized medicine. The collaboration with UC Berkeley represents an extension of TCS' successful Co-Innovation Network (COIN™) program with academic institutions. Researchers from TCS Innovation Labs in Hyderabad will work closely with the faculty at Berkeley on this engagement." said K. Ananth Krishnan, vice president and chief technology officer for TCS.  "Healthcare is a key research theme in TCS and this project is sure to have a big impact on biology and molecular medicine."   Read more.

Sebastian Frey, Trading Manager, Tata Steel International

As last year came to an end, Sebastian Frey, a Trading Manager with Tata Steel International, decided it was high time for a New Year's resolution - and one that would give back to society. He choose "Climb to the Top," a fundraiser which supports the National Multiple Sclerosis Society. 

As the name suggests, participants climb - 66 flights - to the top of the Rockefeller Plaza in New York City. Sebastian not only ranked a respectable 81st place (out of more than 1,000 climbers) with his time of under 13 minutes, but also raised $1,910 through the support of his sponsors.

  "In addition to being a star trader in my organization, Sebastian proved himself to be a student of the vision that Tata Steel Group put forward. Following TSG's corporate citizenship vision, Sebastian effectively raised funds and awareness for the National Multiple Sclerosis Society. We are very proud of his achievements and congratulate him for reaching the summit. " said Murat Askin, Vice President Global Positioning, Tata Steel International Americas.

Sebastian would like to encourage other Tata employees to participate in charitable activities such as "Climb to the Top" which take place in the communities where they live and work.