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January 31, 2011Issue 13
Tata Business Support Services Hiring in Florida

Tata Business Support Services (TBSS), an India-headquartered company, is creating jobs in Florida at a time they are needed most.  As Florida's November 2010 unemployment rate hit 12% and several businesses started the Holiday Season with layoffs, TBSS recruited 20 new employees in the Florida facility.


New hire class in session 

"The unemployment rate in our county is slightly higher than that of the national average," said Shannon Ogletree of TEAM Santa Rosa, adding that recruitment during a period of unemployment produces a highly qualified applicant pool, allowing companies to gain top-notch employees. TEAM  Santa Rosa promotes workforce development in Santa Rosa County, where TBSS is located.


Meanwhile, growth in the Florida office is expected to continue. Most recently, with the support of TEAM Santa Rosa and Workforce Escarosa, an organization that connects businesses with the workforce, TBSS recruited 15 additional employees for a January 2011 training class that is a precursor to fulltime employment.

Business Development News

In January 2011, Tata Global Beverages (TGB), Tata Communications, and Tata Elxsi took steps to increase their partnerships with  U.S. companies. 

Tata Coffee and Starbucks MoU

Left to right: Howard Schulz, chairman, president and chief executive officer, Starbucks Coffee; John Culver, president, Starbucks International; RK Krishna Kumar, chairman, Tata Coffee, and Ratan Tata, Chairman, Tata Sons


In the beverages sector, Tata Coffee and Starbucks signed an MoU for a strategic alliance in India (read more) and TGB invested more in Activate (read more).

Tata Communications  

announced an agreement to acquire BitGravity (read more) and signed a strategic sourcing agreement with Videotron (read more).


Finally, Tata Elxsi announced an MoU with A Squared Entertainment for a new children's entertainment global joint venture (read more).

Tata Steel and Caterpillar Inc. Develop Highly Efficient Supply Chain

Tata Steel International Americas and Tata Steel Long Products' Skinningrove mill in the UK are working together closely with Caterpillar Inc., in the management of a highly efficient supply chain to minimize inventory levels and stockout situations.

Marco Esquivel Product Manager Tata Steel

Marco Esquivel, Product Manager, Tata Steel International Americas



The economic downturn of 2008, saw the launch of the  Vendor Management Inventory (VMI) program that  has pared back lead times and stock levels by over 60 percent. 


 The combined strengths and skills of the Tata Steel International Americas and Tata Steel Skinningrove teams in production, commercial, logistics and finance are now fully engaged in ensuring the smooth running of the new system.  


Ryan Gustafson, Global Segment Manager Caterpillar, remarked, "Two steel companies have the opportunity to become a truly 

global steel partner with Caterpillar - and Tata Steel is one of them."

Good Earth "TAG YOU'RE IT!" Tea Tag Contest

Good Earth Tea TAG YOU'RE IT!Tea tags featuring inspirational quotes have been part of Good Earth Tea's identity for years. Now, the Good Earth "TAG, YOU'RE IT!" Tea Tag Contest is giving tea drinkers the chance to share their own words of wisdom. From January 10 - February 21, 2011, consumers can submit their original quote (60 characters or less) via email, Facebook or Twitter. Winners will see their quotes - along with their name, blog or Twitter handle - printed on Good Earth Tea Tags later this year. Visit here for more information and complete rules.

Other News

Eight O'ClockŪ Coffee Named One of 'America's Greatest Brands.' Read more.


Corus begins the  process of rebranding to Tata Steel, following its 2007 acquisiton. Read more


Tata Technologies managed and delivered Phase I as the prime contractor on the full vehicle program for Genovation Cars. Read more.


Hilton Worldwide signs multi-year agreement with TCS to accelerate and enhance IT strategy. Read more.


"California Cuisine, With a Spice Flair." The Campton Place Restaurant featured in the Wall Street Journal's

Lunchbox section. Read more.

Gary Temple, President of Jaguar Land Rover North America, talks about the brands' successful showing at the 2011 North American International Auto Show in Detroit and shares future plans for Land Rover and the all-new Range Rover Evoque. Watch video.
Jaguar celebrates 50 years of iconic E-Type. Read more.

Morgen Witzel discusses in the Financial Times  Tata's pragmatic approach to branding beyond India. Read more.


Tata Study Grant recipient and University of Wisconsin-Madison graduate, Ben Beduhn, gains field experience in India as a Tata Fellow

Read more.


"Unpacking the Nano," on display Jan. 15-Mar. 27, 2011 at the Herbert F. Johnson Museum of Art, explores the potential impact of Tata Motors'  revolutionary car, the Nano. Learn more and watch news coverage.


The Nano received the Good Design Award for 2010, the world's oldest and most prestigious award for product and graphic design, conferred annually by The Chicago Athenaeum: Museum of Architecture and Design.

Read more.

The Tata group of Companies and TCS sponsor the John F. Kennedy Center's

maximum INDIA Festival March 1 - 20, 2011. View program details and buy tickets here. For more information about the March 1, 2011 maximum INDIA Opening Celebration, please call the Kennedy Center's Office of Special Events (202) 416-8396.