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WSAE Calendar
REGISTER HERE
Wednesday, Feb. 15
2010 CAE Kickoff
Comfort Suites Hotel, Johnson Creek
Wednesday, Feb. 17
Member Retention
Radisson Milwaukee West
Thursday, March. 4
CEO Roundtable
Madison Club, Madison
Tuesday, March 16
Social Media w/hands-on workshop
Holiday Inn West, Madison
Friday, March 19
Innovation Task Force Meeting
Wisconsin Dental Association, Milwaukee
Thursday, April. 1
CEO Roundtable
Madison Club, Madison
Thursday, May 6
CEO Roundtable
Madison Club, Madison
Wednesday, May 12
Government Relations
Madison Concourse, Madison
Thursday, June 3
CEO Roundtable
Madison Club, Madison
Thursday, June 17
WSAE/MPI Golf Outing
Sentry World & Holiday Inn and Convention Center, Stevens Point
Wednesday, Sept. 15
WSAE Annual Educational Conference
Wilderness Resort, Wisconsin Dells
November date TBD
Meetings Industry Update w PCMA
The Abbey Resort, Lake Geneva
December 7-8
Holiday Event & Business Meeting
Hyatt Regency, Milwaukee
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 Twelve Wisconsin association professionals earn prestigious
CAE status
The Wisconsin Society of Association Executives is pleased to announce the names of 12 Wisconsin association executives who earned their Certified Association Executive (CAE) credential from the CAE Commission of the American Society of Association Executives (ASAE). The 12 passed a rigorous exam administered nationwide in December 2009. Congratulations to you all!
- Kristin Agard, CAE, Executive Director, Executive Director Inc, Milwaukee
- Kim Breitbach, CAE, Executive Director, Council for Accreditation Hearing Conservation, Milwaukee
- Heather L. Dyer, CAE, Managing Partner/Owner, Morgan Data Solutions, Madison
- Peter D. Fox, CAE, Executive Director, Wisconsin Newspaper Association, Madison
- Susan Geiger, CAE, Executive Director, Executive Director Inc, Milwaukee
- Sheila Heitzig, JD, MNM, CAE, Account Executive, Executive Director Inc, Milwaukee
- Laurie Kaiser, CAE, Event Manager, Madison Area Builders Association, Madison, WI
- Scott Meske, CAE, Associate Director, Municipal Electric Utilities of Wisconsin, Sun Prairie
- Karen Oshman, CAE, Executive Director, Wisconsin Physical Therapy Association, Madison
- Jennifer Rzepka, CAE, Association Executive, Svinicki Association Management Inc, Milwaukee
- Kimberlee Schardin, CAE, Executive Director & Director of Programs, Executive Director Inc, Milwaukee
- Michael C. Theo, CAE, Vice President for Legal and Public Affairs, Wisconsin Realtors Association, Madison
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 Register now online!
Social Media: Engagement Strategies for Associations
Tuesday, March 16
Holiday Inn West, Madison
Morning Program - Andy Steggles, chief operating officer and social strategist for Higher Logic will give you answers to basic questions like "What is social media?" and "What's next?" Hear from association executives who have successfully launched their social media strategies and learn which worked best. See how public networks can be leveraged as outposts, as well as how to host your own social presence.
For more established associations, we'll discuss the strategies for bringing a community to life while at the same time, generate new non-dues revenue. Discover easy-to-use tools that will generate member engagement and help take your social platform to the next level. Learn how to quantify the results with real metrics to ensure your initiatives are supporting your mission. Learn how to recognize members who participate the most in ways that will both give them recognition and generate even more viral engagement.
Afternoon Hands-On Workshop - Leveraging public and private networks
For social media beginners: BYOL (bring your own laptop) and take this simple, hands-on workshop to establish your association's outposts on the public platforms. Facilitator, Andy Steggles will walk you through setting up a Facebook fanpage, a LinkedIn group and a Twitter account. Learn techniques on how to leverage these mediums to generate exposure for your organization and hopefully more members with it. The second part of this lab will discuss how to listen to the social web and attendees will setup alerts and notifications for key phrases for their organizations and their respective industry or interest.
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 Considering a social media policy
for your organization?
If it's time to write a social media policy for your company or nonprofit, don't panic.
It doesn't have to be a thick tome that goes ker-plunk when you drop it on the table. And it doesn't have to get the legal department all worked up into a lather. The entire policy can fit nicely onto a single sheet of paper. Here's the best part. It's ready and waiting for you.
The "Top 10 Guidelines for Social Media Participation," a copyright-free document, is courtesy of Todd Defren at Shift Communications, a PR firm in Boston and San Francisco.
Shift helped a client write it, and Todd invites you to use it with or without attribution to his firm. The attorneys have already given it their blessing. Some highlights:
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Transparency rules. If you're writing about your company or a competitor, you must use your real name and be clear about your role.
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Never participate in social media when the topic can be considered a crisis situation.
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Be polite. No criticizing. No flaming.
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Yes, you can write about the competition, but you'd better have the facts straight, behave diplomatically, and have the appropriate permissions.
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 Sample e-mail protocol
In organizations where staff and volunteer leadership deal with dozens, even hundreds of e-mails daily - it's important to have protocols in place to help manage the volume of information being disseminated and minimize "information overload." To address this, the Wisconsin Dental Association developed an E-Mail Protocol for its staff, with tips for communicating via email "without overwhelming minds and inboxes." |
 Business executive survey
shows value of face-to-face meetings
While the recessed economy has many looking for ways to curtail costs through technology, not everyone is using it as an alternative to traditional meetings. According to a recent Forbes Insight survey, the benefits of face-to-face meetings are immense. Of the 760 business executives surveyed, eight out of 10 preferred in-person contact to virtual interaction. Respondents cited several factors as to why they prefer to meet in person, such as greater social interaction; the ability read people; the ability to build stronger, more meaningful relationships; and the opportunity for teamwork and more complex strategic thinking.
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| ASAE seeking applications for 2010 DELP class
ASAE & The Center for Association Leadership is currently seeking candidates for the 2010-2012 class of the Diversity Executive Leadership Program (DELP). Sponsored by the Detroit Metro Convention and Visitors Bureau, DELP supports individuals from underrepresented segments of the association community grow into the ranks of leadership in the association profession. DELP scholars participate in an accelerated leadership program of education and volunteer service in the association community. Candidates who are members of a minority group or have a disability and have at least three years of association management experience or at least one year of experience as an association CEO (as of the date of their application) are encouraged to apply. DELP scholars receive membership in ASAE & The Center; registration to ASAE & The Center's Annual Meeting and two other ASAE & The Center education programs selected by the DELP scholar, including travel and lodging; waiver of the CAE examination fee; and access to industry leaders who could serve as mentors. The deadline for submission of applications and nominations for the next DELP class is March 26, 2010. For more information, visit www.asaecenter.org/DELP. |
 Two-way tweets
Using social media tools to communicate with law makers
Forget faxing or emailing your legislators about a pet political issue - you'll likely get no reply at all or just an automated response in return. Corresponding with elected officials on websites like Facebook and Twitter can be much more fruitful for associations. Read more from Association News. |
 Get job listings sent to you automatically
Online job board for employers and job seekers
Beyond just a job board, CareerHQ.org offers salary information, resume critiquing, job coaching services, and more. This comprehensive association career website brings together top candidates with top positions.Use the extensive tools in Career Headquarters to find a job, advance your career or seek qualified candidates for your open positions.
- View all jobs or search by industry, state/province, region or keyword to save time when seeking your dream job.
- Create a Job Agent that alerts you daily of results that match your search criteria.
- See Career Coaching to get that added edge.
CareerHQ.org is the most comprehensive database of its kind in the world, and the first and only stop for anyone wanting to work in the association industry. Post openings, find salary information, and search for highly qualified applicants, from entry level to CEO. |
 Attention CAEs!
Write an article or submit a story idea
WSAE is seeking story ideas and subjects for its quarterly print newsletter, VantagePoint. Consider sharing articles featuring strategic solutions or innovative programs implemented by your organization. Plus, earn CAE credit for every article we publish. Submit your ideas or articles to Jeanne Rosen, jrosen@wsae.org. |
Legal & legislative update on employment law
February 2010
Provided compliments of Bob Gregg, Boardman Law Firm
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