5 Things You MUST Know From Last Month's Word of Mouth Marketing Association Summit

We're thrilled to share with you the news of our 3rd WOMMY award from the Word of Mouth Marketing Association! We won the Innovation Award for our work with OurJewishCommunity.org, making us the only agency ever to win 3 consecutive WOMMY awards. We are truly humbled by the honor and could not have done it without all of your support! Here's the full news.
 
We received the award at the WOMMA Summit which was filled with great sessions from hundreds of brands covering a variety of topics including best practices for engagement strategies, measurement, brand ambassador programs and ROI. While there were lots of key takeaways from the Summit, we wanted to share a few highlights with you.

1) When engaging with Facebook fans, focus on the art of 'un-copywriting.' Post like a friend, not like a company.

2) Keep posts SHORT! One sentence works the majority of the time. Employ the 'less is more' principal. Overall, the fewer words you use, the more interactions you see.

3) Quantify your approaches wherever possible. It's great to have x amount of fans or x amount of interactions, but what does that mean? Create benchmarks. Quantify the results to show what those fans and interactions are doing for the brand.

4) In looking at fan and follower growth, lots of companies leveraged every touch point possible. Buffalo Wild Wings has 3.4 million fans on their Facebook page and they employed their concept of "POEM" to drive fan growth (paid, owned and earned media).

5) A lot of brands listen and monitor, but it's important not to just HEAR what consumers are saying, but to USE the information you're hearing. Maybe it's product feedback. Maybe it's a suggestion for an upcoming promo, event or store opening. Maybe it's a trend in customer service complaints. Maybe it's a common theme or shared passion among fans to help in targeting ads or developing programs. Regardless of what they're saying, the truth is they ARE talking and they're your customers. Are you/we truly listening? And what are you/we doing with the information?

For highlights from last week's #BrandsConf social media conference in NYC, click here. There is lots of news including Facebook's newest profiles and what they mean for you.  For more best practices in social media subscribe to our blog, like us on Facebook and follow us on Twitter. And of course, enjoy this newsletter and future ones.

A Word of Mouth and Social Media Firm
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