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Buzz Marketing Monthly | March '10: Facebook Names theKbuzz a Preferred Developer Consultant, Foursquare Trends, Top 40 Facebook Fan Pages, Conan O'Brien, Betty White, Cory Booker, More!
theKbuzz's monthly newsletter on what's happening in the world of word of mouth marketing...the good, the bad, and the buzz-worthy!
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Table of Contents
- Welcome and theKbuzz News
- Call for Entries: Facebook Top 40 Fan Pages 2010
- Manage the Stream: Advanced Facebook Fan Pages for Business (upcoming FREE Webinar)
- 4 Foursquare Game-Changing Deals
- 5 Tips for More ReTweets
- 6 Schools Paving the Way in Social Media Education
- Conan O'Brien & Betty White Prove the Power of Social Media
- Exclusive Video Interview With Cory Booker
- Recent Blog Posts from Buzz Marketing Daily
Welcome and theKbuzz News
Welcome to Buzz
Marketing Monthly, your source for the latest news, tips, trends, and ideas in
word of mouth marketing, social media marketing, and of course, buzz marketing!
If you're a new recipient, you should know that this newsletter goes out every
month on the 20th, 21st, or 22nd.
theKbuzz is thrilled to welcome lots of new clients this month to our family, including Franklin Sports, NASA, & Nationals Inc., producers of 70 Miss Teen Pageants. We're also thrilled to report that Facebook has named theKbuzz as 1 of 48 global Preferred Developer Consultants. There's lots of news in this month's edition and recent blog posts - so please do check them out. Visit http://theKbuzz.com or call us at 718.416.2899 to talk about Social Ideation, Facebook Content Curation & Stream Management, or any of our marketing services- or have us visit you in person in New York, Boston, Chicago or Austin. Be sure to mention this newsletter when you contact us for an exclusive discount. Enjoy our latest newsletter, and as always, if you'd like some social media or word of mouth buzz, just give us a buzz via phone or, small businesses, please email Mallorie@theKbuzz.com, and larger, please email Dave@theKbuzz.com. From all of us @theKbuzz, we wish you a Spring season filled with renewal, excitement, opportunity, learning, success, and buzz! See you in April!
Call for Entries: Facebook Top 40 Fan Pages 2010
Last June, we put out a call for entries for the best, most engaging fan pages on Facebook. Close to 1,000 pages were entered, and 40 were selected as the best of the best. Now, with increased Facebook functionality, stream targeting, and enhanced applications for pages, the competition is WAY more steep. We're looking forward to seeing your nominations. The criteria that we consider are Brand Responsiveness, Interactivity, Creativity, Overall Design/Graphics, & Fan Count. Here's a link to download last year's top 40 AND our best practices for a great Facebook Fan Page. Are you interested in nominating a Fan Page? Click here to view the complete details on the criteria and nominating process.
Free Webinar: Manage the Stream: Advanced Facebook Fan Pages for Business
We're thrilled to bring back our Wednesday free webinar series, beginning with next Wednesday, March 31st, at 3pm eastern time. Join theKbuzz as we walk you through our top 40 Facebook Fan Pages, and teach guests how to optimize your Facebook presence for your business or organization.
You'll learn how to:
*Optimize your Profile Picture
*Create a Powerful Landing Tab
*Set up a Content Calendar
*Effectively Engage your Fans With 5 Great Tips
*Use Virtual Gifts, Polls and Quizzes to Your Advantage
*Hypertarget Your Perfect Customers using Facebook Ads
To register for this free webinar, click here.
To view any of our previous 18 webinars, check out our "For Fans Only" tab on our Facebook Fan Pages here. (Hehe, you'll have to become a fan first to see the webinars of course).
4 Foursquare Game-Changing Deals
Mobile location technology has been a central theme so far in social media circles in 2010. Services such as Foursquare, Gowalla and Loopt allow users to update their friends with their whereabouts and earn rewards. The breakout service appears to be Foursquare, which, this past Wednesday, announced that almost 100,000 users had signed up in just the past 10 days. With growth like that, it is no wonder that businesses are teaming up with Foursquare to create customer rewards programs. 4 examples of companies using foursquare to provide value to their biggest fans include Tasti D-Lite, Starbucks, Zagat, & Bravo. What's your take? Is Foursquare the ideal customer loyalty program platform? Read our complete article here.
5 Tips for More ReTweets
Whether you're a professional blogger, for-fun blogger, or represent a company or organization, everybody who creates and shares content online wants their content to be re-shared on Twitter. Here are 5 tips to get more retweets:
1. Keep the title short and snappy.
2. Choose your tags wisely.
3. Write about or quote other Twitter users.
4. Attach a popular, relevant hashtag.
5. Don't post before noon on Mondays!
For lots more details on these tips and to add your own, please read our complete article here.
6 Schools Paving the Way in Social Media Education
Many college are embracing social media to enhance the learning experience for students. Some schools have not only embraced social media to enhance learning, but also find it so valuable that they have adjusted their curriculum and now offer classes (and even programs!) in social media. 6 examples of schools who are paving the way in social media education are Emerson College, Birmingham City University, Stanford University, Griffith University, Georgia Southern University, & Michigan State University. Find out what these schools are doing so well by reading our complete article here.
Conan O'Brien & Betty White Prove the Power of Social Media
When Conan O'Brien left NBC, many wondered what his next move would be. When he joined Twitter and gained hundreds of thousands of followers overnight, people took notice, but still wondered how meaningful it was. When he sold out a show tour in 48 hours with promotion only from Twitter, well, the proof was in the pudding.
When 88 year-old Betty White appeared on a Superbowl commercial and created a lot of buzz, people talked. When someone started a Facebook Fan Page "Betty White -to-host-SNL - PLEASE" and over 500,000 people became fans in less than a month - well, Betty White will be hosting Saturday Night Live on May 8th.
How powerful is social media? To read our complete articles, click here (for Conan) or click here (for Betty).
Exclusive Video Interview with Newark Mayor Cory Booker
President Barack Obama and the US Federal Government have set the tone for government use of social media, but hundreds of local states, towns, and government agencies have also begun to use social media to accomplish their objectives. We are passionate about the role that social media can play for local governments, & proud of the work that theKbuzz has done with the NYC Department of Health on Facebook with NYC Condoms and NYC Quits and the Boston Public Health Commission on BostonSexED.
Dave talked with the Mayor of Newark, NJ, Cory Booker. Mayor Booker is a rising star in politics, with late-night tv appearances, a friendship with Ashton Kutcher, and even a front-page appearance on Mashable when he responded to a tweet by showing up at a Newark resident's house to shovel her snow. Mayor Booker clearly understands the power and promise of social media for local governments, as you'll see in the interview. What examples do you have of local governments using social media? Watch the interview and share your thoughts here.
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theKbuzz
A Word of Mouth and Social Media Firm
New York, Boston, Chicago & Austin
71-19 80th Street
Glendale, NY 11385
theKbuzz
718-416-BUZZ (2899)
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