The Moment of Truth...the Point of Purchase
Point of Purchase Advertising Network
 Have you ever gone to a grocery store and came out wondering
how your cart got so full of items? You had a list to which you had to stick
to, yet as you walked through the aisles, you couldn't seem to keep your hands
off certain items. Grocery stores are one of the most
important points for products as that is where the final decision is
made...the point of purchase. According to Arbitron-Dinero, more than 70% of
buying decisions are taken at the point of purchase. In addition, 75% of people
attend the grocery store at least once every 15 days, and 85% purchase at
the same store. The average time people stay in a grocery store is
approximately...
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30,600,000 Internet Users in Mexico...
And Counting
 Everyone
knows that internet is the growing medium worldwide, but the online penetration
and reach varies depending on the country. For example, China and the United
States reach the highest amount of internet users, but England and South Korea
have the highest penetration. According to the Mexican Association of
the Internet (AMIPCI), Mexico counts with 30,600,000 internet users which
penetrate 32.5% of the country. The evolution of communication tools and applications has
increased the amount of internet followers in Mexico. After Brazil, Mexico's IT
market is the second-largest in Latin America. According to a 2007 survey
conducted by the Information Technology and Innovation Foundation (ITIF),
Mexico took the 29th position among 30 of the most developed countries from the
point of Internet access speed and...
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What is Digital Terrestrial Television?
And How does it Affect Advertising?
 Worldwide, the change that has been taking place from analogue terrestrial to Digital Terrestrial Television (DTT) has generated buzz. Currently, many countries have already chosen their DTT broadcast standard while others are still decided what signal is best for them based on their needs and regional capacities. The purpose of DTT is characterized by reduced
use of spectrum and more capacity than analogue, better-quality picture,
improved reception, and lower operating costs for broadcast and transmission
after...
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