The Impact of Cinema Advertising:
Lights, Camera, Brands
 When was the last time you went to the movies? The other day, I went to the movies with my spouse, and I was surprised to hear him rushing me to get to the theaters because he didn't want to miss the previews. That's right; he didn't want to miss the previews. What's even more interesting is that 63% of people do not mind the advertising that is put on screen before the movie begins. On the contrary, they look forward to the previews because they are longer and more entertaining ads when compared to the 30 second television spots. People go the movies looking to get the complete entertainment experience along with their family and friends, and this translates into....
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 For many, one of the most uncomfortable moments is getting on an elevator with someone, not knowing where to look, where to stand, or what to say. A viewer attention level of 93% is proof that it is an environment where people gladly and openly receive advertising messages giving them something to concentrate on. Taking advantage of this opportunity, Digital Screens have been installed in elevators inside Sao Paulo's commercial buildings relieving the tension of the environment with content based...
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The Fastest Growing Economy in Central America
 In recent years, Panama's economy has experienced an economic boom becoming the fastest growing economy and the largest per capita consumer in Central America. According to Latin Business Chronicle, "Panama will have Latin America's highest GDP growth in the five-year period". In other words, they foresee Panama to be the growth champion of 2010-2014. The country has a population of approximately 3.5 million, and based on a 2009 market study that was conducted for La Prensa by Urban & Associates, the consumer market has a size of...
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