Who said that Outdoor Advertising can't be done in Sao Paulo, Brazil?
 Most people think that Outdoor is something that is
totally out of the question in Sao Paulo, Brazil because of the Clean City law
that was introduced in January 2007 by the city's mayor, Gilberto Kassab. This
law was passed in order to improve the city's "visual pollution" problem caused
by more than 8,000 billboard sites of which many were illegally erected. The ban has caused for more creative ways....
|
How to See the Glass Half Full for Internet
Jessica Judex, Universal McCann
 Internet as a medium
has been faced with the normal questions of any evolving medium: "Is it
measurable?", "Is it massive?", "I don't think people visit that page and do this
or that..." etc. The intention of this article is not to say or do the
same thing all of us in this medium constantly do: sell internet because budgets
have to be met or simply because the competition is running campaigns online. No.
The intention of this article is to...
Click to Read On... |
Connecting Brands with an Emotional Sport
 It has been three days since Spain became the champion of
the 2010 FIFA World Cup. Paul the octopus was right. Now that the thirty days
of intensive soccer viewing by more than 500 million people is over, we can go
back and analyze everything else that was happening around the game, intensive
marketing. When Spain scored the winning goal, one of the FIFA partners came up
in the digital signs surrounding the field. Do you remember who it was? That's
right, Adidas. Even if you don't remember, you could go back and watch the play
again on the news, online, or pick up the newspaper and find the image on the
front page. This partnership...
|
