Are Lifestyle Publications Manly Enough?
 When
speaking of lifestyle, it seems that the options are endless when referring to
women's publications, yet it doesn't seem to be the case for men. We interviewed Nils
Strandberg, a well known executive in the Latin American publishing industry as he
was one of the founders of America Economia and its luxury and style supplement
LUK. In our conversation with him, he affirmed that the economic growth of
Latin America has been tremendous throughout the years and this has caused many companies to focus on B2C (Business to Consumer) instead of B2B (Business
to Business) which was the model that was previously followed by most. This
has allowed brands to reach consumers directly on a personal level instead of
reaching the wholesalers....
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In Social Media content is King
But it can also become your enemy
 Content is important in everything that is written and
that portrays a corporate image, but in something like social media it is very
easy to lose one's way. In order to find
out what messages are really worthy of posting the VP of Brand Strategy and
Communications Planning for Media 8, Daniel Almada, shares insights on the
questions that should be asked in order to determine if your message is
newsworthy and congruent with your company values. Moreover, he explains four relevant
categories in which social media content can fall into so that you can make sure
your message falls into the right one, King. Almada shows us a guide in how to
use content wisely.....
Click to Read On... |
How to Plan a Digital Campaign
 Everyone
in the advertising industry can testify that today we are seeing the most challenging
and changing times for a media agency. Today, advertising executives must adapt constantly to
the media landscape changes. A few years
back, a media plan only consisted of traditional formats such as TV, Radio,
Print and OOH; and the options were limited for each. Now, our options have expanded
and we also count with Online, Mobile, and the thousands of variations of each
one.
More than ever, media specialists are the key to a successful campaign
with all the different mediums that are available. We spoke with Sandra
Quintero, Online Advertising Manager for El Tiempo and she told us her approach
for a new online client....
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