The Wall Street Journal Americas chooses Representative
As of March 1st, The Wall Street Journal has chosen US Media Consulting to be
its only representative for Florida, Mexico and the Caribbean markets. US Media
Consulting will be opening offices in Mexico City to implement its sales force
responsible to promote the newspaper to local agencies and clients. Its Miami
headquarter will manage The Wall Street Journal Americas sales and global sales
responsibilities for the Caribbean market.
During the last 8 years, WSJ has been a successful product in these markets
generating millions of dollars in ad sales from hundreds of clients. Just the
Caribbean Tourism Boards invest approximately US $30 million a year in United
States media making it an important market to reach out to. Global sales for
Mexico and the Caribbean will include all The Wall Street Journal products, such
as WSJ online properties and WSJ luxury magazine................
Click to Read On...
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A Digital Subject....
An interview of Marina Mendez
Omnicom Media Group-Digital Latin America
We interviewed the President of Omnicom Media Group Digital
Latin America, Marina Mendez, to give our readers an insight of the digital
changes that are taking place in Brazil and the rest of Latin America. The
interview questions derive from statistics stated in an article published in February in
adlatina.com, "Las empresas e Internet". Ms. Mendez covers questions about
online investments to online video.
Q: Brazil
is the country with the highest connectivity time in the world with online time
being 24 hours and 48 minutes per month. What factors do you think influence
this and do you feel that other Latin American countries will slowly begin to
catch up? Do you have any specific order of countries that you feel will be the
strongest internet countries in the region in the years to come?
A: Instant
Messengers and conversational media both boost significant user online time in
Brazil due to their popularity. 65% of
internet users in............
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Print Media Analytics
Would you like to know for sure how effective your print
advertising is?
Even though print is one of the most important advertising
mediums, receiving almost one out of every four dollars spend in media, it
still falls short significantly in allowing advertisers to understand the
impact it brings, let alone the possibility of optimizing campaigns and getting
better results overtime. That could only be done if you advertised on the
internet. But not anymore..............
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