US Media Consulting Newsletter


For the Love of Soccer...FIFA World Cup
 
FIFA World Cup Logo GGGGGGGOOOOOOAAAAAALLLLLLL!!!!!!!!!!!! One of the most powerful words in the world of sports that brings chills, tears, and laughter to the viewers and followers of soccer. It's that time again when worldwide soccer fans gather around the television, radio, and internet to watch the planet's most cherished sport at its fullest in the FIFA World Cup. The games will be played between June 11 and July 11, 2010, and it is the first time that they will be hosted by an African nation, South Africa. The World Cup venues include ten stadiums in nine different cities.

Out of the 32 classifying World Cup nations...............



Click to Read On...
 
Social Media, more than a buzz for 2010
By: Gabriela Trench, Global Mind
 
socialnetworks
This year the global online population will reach 1.8 billion. That is a staggering number; it is indeed a very large pond for brands to swim in. Social media will continue to grow and play a very significant role that affects consumers, producers and users of the Internet. In 2009, social media came to the forefront of many marketing professionals yet brands are still catching on. It is true that there are risks but even more risky is to ignore the power of social media and the benefits of learning about your product or service by letting the community define the need, want, problem, and value proposition.

Participation in community building:As the significance of social networks continues to grow, businesses will continue to invest more in community building as a marketing driver. Allocating a budget towards emerging media, brands have the opportunity to be pioneers, embracing communities and technological platforms before............



Strongest Mediums in Central America
By: Lionel Guillioli
 

Lionel Guillioli
Estamos experimentando en la región Centro Américana y el Caribe un cambio en hacía donde los clientes quieren dirigir sus presupuestos y en la forma en la cual hacen publicidad. Cada día existen más herramientas de medición de efectividad, medición de resultados y claro la optimización del presupuesto. Cada uno tiene que ir de la mano con la evolución y estar investigando los nuevos medios que salen y además ir viendo nuevas opciones y formas de hacer publicidad. Aunque la tendencia de enfocarse en medios................
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In Central America and the Caribbean region we are experiencing a change in what customers do to manage their budgets and how they advertise. Every day there are more effective measurement tools that help reach greater budget optimization. Advertisers have to grasp the revolutionizing developments and research emerging media and analyze new options and ways of advertising. Although the trend of focusing on traditional media no longer exists in.............
  

February 2010
Issue

 
In This Issue
FIFA
Social Media
Central America
 
Month's Quote

 "The advertising person's role on any side of the business is to help a company understand its customers and their needs better; to help a company respond to and speak to those needs, efficiently and effectively.."


-Bob Lauterborn


Co-Authored the Best Selling book "Integrated Marketing Communication: Pulling It Together And Making It Work"


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February 24-25,2010
 
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