US Media Consulting Newsletter


3D TV = 3D Ads?
 
3-D TVIn this month's CES (Consumer Electronics Show) in Las Vegas the hot topic was 3-D TV where many major TV manufacturers previewed their 3-D enabled products. The success of the 3-D movie, Avatar, which reached box office records, has led the way for the announcement that several TV networks have planned for 3-D channels. Discovery Communications, Sony, and IMAX are working on developing a 3-D TV network that airs 24 hours a day/ seven days a week by 2011. During the Consumer Electronics Show (CES), ESPN also announced that they are planning on their own 3-D TV network for 2010...............


Click to Read On...
 
Google....and the Power of Words
By: Itziar Campos, Mindshare
 
powerofwords
The Egyptian civilization, one of the oldest, born in the fertile Middle East, gave immense magical power to words. Myths say that the Demiurge Autum (the engine of the world) and its emanation RA, once an element was conceived, were only required to pronounce its name so that it would take life. Thus the magic of words allowed for the materialization of what was expressed..............

Words are especially appreciated in the online medium where a lot of information is being generated and transmitted through multiple channels to the point that we are overwhelmed by the vast amount of data. How do we process so much information? How do we structure and have it serve our interests?


10 Reasons You Should Advertise in Online Newspapers   By: David Hoover
 

David Hoover
When I used to vacation in my mother's homeland on the isle of Capri in Italy, the first thing I would do every morning was walk to the piazza and wait for the newsstand to open to get my fresh copy of the European English newspaper.  I lived for this morning event every day although the news was a day late.  One year I was there, I had no idea Jackie Onassis had died until the following day. Another time it was the crash of the Concorde that I missed out on. While I was disappointed about the delay of the news, I used to read almost every article I could to keep up with what was going on back home.  Well, my tradition has been recently changed over the past several years.
  

January 2010
Issue

 
In This Issue
TV
Google...and the Power of Words
Online Newspapers
 
Month's Quote

 "Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future."


-Jef I. Richards


President of the American Academy of Advertising in 2008


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