 Happy Holidays! US Media Consulting is glad to inform you that starting this month, the newsletter will have an Online Media Specialist from the agency side speaking and discussing different topics such as 2010 expectations, ad networks, tools, resources, etc. In this month, we begin with the topic of Social Media! Enjoy!
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Why Social Media?
 Everywhere
you turn, Social Media is the topic of conversation, but how much do you really
know about it? We interviewed a social media specialist, Fernando Monedero,
from Media Contacts/Havas Group to inform our readers about the details of
this phenomenon. Have you asked yourself, why as a brand should I be interested in social media? Well, this is what Monedero had to say about it: "As
we continue to immerse our generation into a digital world where 1,500 tweets
are sent every second via Twitter, companies need to interact with their
clients via the fastest growing network, the internet. As traffic increases, so
do the chances for brands to build social brand advocates. There are
currently 225 million...............
Click to Read On...
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Change in 2010 Forecasts
GroupM and ZenithOptimedia
 The
worst of the recession which caused global ad expenditure to have dropped approximately
10.2% in 2009 seems to be over. History shows us that in the past two recessions
it took a course of three years for the global ad market to recover, and the
same pattern is expected for the recovery of our present recession. Of course,
the recovery time can differ based on the region. Both ZenithOptimedia and
GroupM, revised the global ad spending predictions that they had given just a
few months ago for healthier ones. As published
in Adweek, "GroupM says that
Latin America will return to double-digit growth next year with an increase of
10.5 percent to nearly $27 billion, an improvement............
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| Outdoor Advertising...Inside
Outdoor has the ability to
target the consumer repeatedly on their way to the point of purchase, but what
is even more interesting is targeting the consumer at the actual place where
they make the buying decision and choose one brand over another...the mall!
In an outdoor article in Advertising Age, America Central y El Caribe,
the Director of commercial advertising in Honduras, Magda Tabora, is quoted.
She states, "Among other advantages of external media, it has as a valuable
role complementing campaigns that are placed in other mediums reinforcing the
message and encouraging top of mind, especially when they function as the final
impact received before purchase." She continues..............
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Month's Quote
"I think industry-wide, as America becomes more multicultural, you will see more ethnic insights across the board...you're seeing it already, but I think you'll see it two-three-four-five-fold going forward"
-Pam El
State Farm VP-Marketing
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The US Media Consulting team wishes you and your family Happy Holidays!
May 2010 be a year full of prosperity and love.
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Members of the
Brazilian-American Chamber of Commerce of Florida
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2009 Honoree
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