6 Non-Traditional Ways for Print to STAND OUT
In an era where millions of brands are fighting to remain top of mind, it is important that your brands' ads stand out in one way or another. When considering print advertising, most advertisers choose the traditional formats that for many years have given and continue to give a great response. From time to time it is recommended to throw a curve ball at the readers; a tactic that can be mentally processed as part of the publication's copy or creative instead of as advertisement.
In the Journal of Current Issues and Research in Advertising, 2007 by Mats Edenius & Michael Dahl, "the authors hypothesize that compared to placement in a traditional advertising medium, placement in a non-traditional medium increases credibility and attitude towards the advertised message".
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ClickHoteles.com
LATAM'S version of hotels.com
Clickhoteles.com
is the premier central of hotel reservations for Latin America, with offices in
Buenos Aires, Sao Paulo, Mexico City, Santiago de Chile and Bogota, and a sales
office in Madrid, Spain. The site is in three languages: Portuguese, Spanish,
and English and it consist of world-known chain hotels like Starwood, Sheraton,
RIU, and Marriott hotels just to mention a few. Indeed, Clickhoteles.com has a
similar business model to that of Hotels.com in the U.S. The website has built
relationships and partnerships with many global brands offering a mutually
beneficial union.
Jose Luis Ferrari, a representative of Clickhoteles.com
states, "the website does not sell flights as our relationship with the
airlines is through partnerships, where they use our booking engine on their
web pages, so that they can provide more services to its visitors. We have this
kind of partnership with Clarin, GOL, UOL, Lan Chile, Aerolineas Argentinas, Web
Jet, among others."
Click to Read On...
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| TV Notes
By: Carolina Cadena
Remember a time when there was budget in the marketplace? There was budget for the
company's biggest 360 branding campaigns that would win worldwide recognition,
but times have changed. Every single cost is being analyzed, many fixed costs
are being reduced, and ROI has become the key element in every decision that
takes place.
TV is one of the mediums that is shaping
along to the needs and demands of the clients. Not only are the commercials
inciting viewers to take action NOW by using promotions and time-sensitive
campaigns instead of just promoting and educating the target on the product's
strengths, but the planning and buying is also changing.
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Month's Quote
"I have always believed that writing advertisements
is the second most profitable form of writing. The first, of course, is
ransom notes..."
-Philip Dusenberry
Previous BBDO Chairman
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How to Cook a Turkey
Recipes on how to cook a turkey, an old fashioned Honey Pecan Pie, Pumpkin Pie, and much more. Wishing you, your family, and friends a
Happy Thanksgiving!
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2009 Honoree
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