What's in your Media Mix Bowl?
Editor Mariana Lev from Advertising Age- America Central y El Caribe- interviewed several regional advertising and media professionals from OMD Guatemala, Ibope Panama, and Grupo Cerca among others to see their perspectives on different mediums in order to get an insight on creating a media mix. These are some comments found in the magazine's 3rd edition under, "Nuevo Media Mix-El fin justifica los medios":
"The challenge of the media is finding ways to ensure the fidelity of the different segments between 12 and 24 years of age that historically have had more dispersed behaviors while using multi-media and in addition are a tough audience to reach through traditional forms of communication."
-Alfredo Paz & Miņo- Ipobe Panama
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Optimizing Campaign Results: Ad Network
 Jumba Exchange was born from two very clearly unmet needs: unsold inventory in premium publications and a need for a brand safe performance marketing solution for Latin America and US Hispanics. Back in 2007, brand advertisers had two options for their online campaigns: buy specific placements on premium publications or run their ads on blind ad networks that could jeopardize their brand value by placing it and relating it to negative content. Jumba addresses both the need of premium publications to monetize their remnant inventory and those of brand advertisers to be able to run performance campaign in editorial or monitored content, making sure their investment on their brand is protected.
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| Brazilian Market
By: Tatiana Koike
At
a time of crisis in the entire world, a special attention is turned to the
Latin-American Market, more specifically toward the South American giant,
Brazil.
The current news confirms: sustained economic growth, solidity to face the attack of
the financial crisis, unstoppable creation of employment, discovery of enormous
amounts of petroleum in its marine depths, incessant diminution of the social
inequality with a consequent sprouting of denominated "new middle-class",
political, economic and military leadership in Latin America...
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