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US Media Consulting's Newsletter
Welcome back! We'd like to take the opportunity to thank all of you who contacted us to congratulate the team for making the Inc. 500 list. If you still haven't gotten a chance to come and see our new offices, we invite you to swing by.
We'd also like to inform you that in addition to our satellite offices in Colombia and Argentina, we now also have offices in Guatemala. We have a new country manager who has a rich background in media who will be locally supporting clients in Central America and the Caribbean. As always, our team is here to give you media support on all of your campaigns. |
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The yearly report of "LATINTERACTIVO-Reporte de Tendencias Publicitarias 2009" was released by Resultics. The report is known  for educating and informing those who use the internet as a medium for advertising and marketing to Latin America in order to reach the best results in businesses and organizations. D'Alessio IROL evaluated Argentina's demographics and found that 38% of the population have access to the web, 9 out of 10 surveyed use the internet daily, 6 out of 10 are 24 yrs or older, and the penetration in middle and low social economic sectors is increasing. Moreover....
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Market Analysis: Oral Hygiene
US Media Consulting works with many industries and we thought it would be interesting to share some of the market analysis that are executed in the hopes that it will give you insights on your products/services. One of the many analysis that has been performed is on the subject of oral hygiene in Mexico which shows that the importance of oral health has increased in recent years in the market. Extremely significant information was found in a research released by Euromonitor International relevant to the oral health care. Euromonitor research states that , "Children's toothpaste in Mexico showed an impressive 50% growth....
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| Online Notes
By: Adam Hoyt
We live in an exciting time of growth for the internet and the technologies that surround its usage. According to a report recently released by Media Audit, the past three years have seen the average adult double their time spent online and as a result of this, the internet represents 32.5% of the "media day" for all U.S. adults compared to other media. LATAM internet usage is growing at an exponential rate as well. Now more than ever, advertisers are looking to the fantastic potential to reach a vast number of consumers in increasingly precise and cost-effective ways. The choices ......
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