1.       Everyone wants convenience. How do you create it for customers? Use your answer to script a call that starts by asking prospects, "Are you looking for convenient ways to . . . ?" When you get an affirmative answer, follow by saying, "Our customers do business with us because . . ." and tell the prospect how you deliver convenience. If they say, "No, I'm not," in your friendliest voice find out why.  

2.       Persuasion is a process, not an event. If you want to persuade prospects to talk to you, use intelligent persistence and script out 8 voice mail messages. Start each one with "Did you know?" Tell prospects one way you deliver value in each message.

3.       Stop fortune-telling before you pick up the phone. You can't predict whether or not prospects will talk to you. The only way to find out is by smiling and dialing. In ten minutes, you can make three cold calls. Stop predicting failure and stop saying you don't have time. Start calling instead.

Do you want 30 more effective cold calling tips? Invest $35 in webcast training and watch "Get New Customers and Keep Them" on Apriil 30th from 12 to 1PM EST.