STSHeader
What can you put in the subject line so prospects don't immediately dismiss or delete emails?

This smart question came from Christine Fiorani at Ambassador Press in Minnesota. To entice a stranger to look at your email, the subject line must do the following: 
  • BE RELEVANT. The message must matter now. 
  • Be clear.
  • Be sure you don't sound like a scam. 
  • Be interesting.

Here are good examples of subject lines that "sell" opening the email.

  • Last week we saved a customer $$$$ on (name the product or service).
  • Last week, the XYZ Company thanked us because (explain why they thanked you).

Look at the prospect's website because another good subject line starts by saying, "I looked at your website." In the body of the email tie observations to the benefits you offer. 

People are busy. Keep emails short and easy to skim.
 
Good selling!
The Sales Meeting Helps You Sell Print and Print Related-Services

How do you reach decision makers? Which companies should you target as a marketing solution seller? How do you answer 10 common selling objections? How do you answer objections to PURL campaigns?
 
Watch The Sales Meeting on-demand and get answers.  
 
Only $89 per session. 
Click The Sales Meeting to learn more 
Solution Selling in Atlanta on October 23d.
 
Linda travels to California in November to speak to the PIA Affiliates about selling.  Check out their websites.
November 2 PIASC
November 3 PIASD
November 4 and 5 PINC
Linda Training for Printing Industries of Minnesota today.
Linda will be doing a training session called "Sell More Printing" on October 7th. To learn more go to Sell More Printing with PIM 
 
Linda At Print Positive Sponsored by PPI 
Linda will be speaking at the Print Positive Conference Oct 9 - 11 sponsored by the Pacific Printing & Imaging Association. To learn more go to pacprinting.org
 
Linda partners with the PIAG's Associate Counsel to present Solution Selling on October 23. Go to PIAG.org to learn more.
 
About Us

Thought Transformation is a national sales and marketing consulting organization helping companies grow through a combination of tools, training and tactics.
 
The president of Thought Transformation, Linda Bishop is a speaker, author and sales/marketing expert.  She was a top performing commission sales person for 17 years before founding Thought Transformation.  In addition to authoring the book "Selling in Tough Times" articles she has written have been featured in many publications.  Linda has a degree in accounting and MBA in Marketing. Linda is available to speak and train groups of all sizes on sales, customer service and marketing topics.
 
Thought Transformation, Inc.
3510 Evans Ridge Trail
Atlanta, GA  30340
770-846-3510
 
 
Latest Tweet.
Words of Wisdom from John Ramsey, Belk Printing Technologies: Be your best. Be better. Then be your better best.
 
Twitter: @Linda_Bishop 
Book Cover 
Are you looking for ways to grow sales in a down economy? Selling in Tough Times is easy to read and filled with practical advice. Click on the book and order your copy.