PRSA Central California Presents a Lunch and Learn Seminar
Social Media and Beyond
with Peter Robertson


Thursday, Oct. 15   12-1:30 p.m.
Fresno Metropolitan Museum - 5th Floor Conf. Room
Social media is a hot topic and there's always something new to learn. Our speaker spearheaded the nationally-recognized IAMFRESNOSTATE project which used social media to connect various campus constituencies.

Peter Robertson will discuss items including: 
  • How Fresno State has embraced social media
  • What new applications are being utilized?
  • What was working in the past, but not-so-much now?
  • How our audience(s) distinguish between "reality" and "propaganda"
  • If there is a "one size fits all" to any of these challenges
  • What others in the marketplace are doing to capture the synergy of social media
In addition to discussing the topics above, excellent examples of social media at work in the marketplace will be reviewed.
About our speaker:
Peter Robertson

Robertson

The Director of Annual Giving and Alumni Programs at California State University, Fresno, Peter Robertson has more than 20 years of experience working with and for non-profit organizations. A three-time graduate of Fresno State with a BA (Art & Design), MA (Mass Communication) and MBA (Marketing), two of his noteworthy projects include the Web portal IAMFRESNOSTATE.com; and the student scholarship endowment fund BULLDOGPRIDE.org. Most recently, he graduated from Leadership Fresno (Class XXV), a program sponsored by the Greater Area Fresno Chamber of Commerce.
 
    
Location:
Fresno Metropolitan Muesum - 5th Floor Conference Rm.
1515 Van Ness Avenue Fresno, California

Time:
Noon-1:30 p.m. on Thursday, October 15

Cost:
(includes lunch and program)
$15 for students
$25 for members 
$35 for others

Please reserve your spot by emailing Jill Wagner at jiwagner@csufresno.edu

Reservations may be paid in advance via PayPal or at the door with a check or cash. No shows will be billed.

www.prsacentralcal.org