We need to start off with some bad news.
Jim Heflin, our mentor, benefactor, and friend passed away Friday, July 23 at 7:10 pm.
Jim laid the foundation for the quality, integrity, and reputation that is Beverly International. You can read a small part of Jim's legacy to BI here.
We are thankful for him in so many ways. He gave us a wonderful opportunity. Our lives are richer having known him.
Anyone who met Jim at one of the several thousand shows where he displayed BI products knows how generous he was with his time and knowledge. But, what many do not know, is that when he got back off the road, he spent countless hours writing and mailing nutrition programs for everyone from pro IFBB'rs, up and coming amateurs, employees from other supplement companies, and most of all, the average guy or gal who just wanted to get in shape.
We have a box here containing literally thousands of carbon copies that he typed by hand on his typewriter and mailed.
Here's an example (which I am retyping from Jim's carbon) for Lonnie from California who requested a solid, athletic diet to get in shape, lower body fat, and build muscle.
Dear Lonnie,
Got your request for a solid athletic diet.
I respectively submit the following:
Key points to remember:
1.Nutrition constitutes about 80% of the battle.
2. We often, when young, get into a bad eating mode, which during the growing years we get away with.
3.When an adult and your body is fully mature, behavior modification in eating habits on a permanent basis is often required.
4.There is no quick fix or magic bullet.
5.Proper training including aerobic activity is essential.
6.Supplements are a must especially since you are an active athlete and working out regularly.
Recommended Supplements:
With Breakfast: One Beverly Super Pak; Protein Drink consisting of 16 oz of water and 2 scoops of Muscle Provider, 2 Muscularity capsules, 1 Lean Out capsule
Between Breakfast and Lunch: One Protein Drink consisting of 10 oz of water and 1 scoop of Muscle Provider, 2 Muscularity capsules, 1 Lean Out capsule
Between Lunch and Dinner: Ditto
30 Minutes before workout: 2 Energy Reserve tablets
30 Minutes after workout: Protein drink consisting of 16 oz of water and 2 scoops of Muscle Provider, 2 Muscularity capsules, 1 Lean Out capsule
DESIRABLE PROTEIN INTAKE 1.25 grams of protein per pound of bodyweight
DESIRABLE PROTEIN FOODS
Chicken Breast, Turkey (white meat), Egg Whites, Tuna (packed in water), Swordfish, Cod, Steamed Crabs, Halibut, Lobster, Blue Fish, Bluefin Tuna, Haddock, White Perch
DESIRABLE CARBOHYDRATES
Group #1 Starch: Oatmeal, Yam, Unsalted Popcorn, Red Beans, Potatoes, Tomatoes, Lima Beans, Acorn Squash, Brown Rice, Barley, Sweet Corn, Long Grain Rice, Blackeye Peas
Group #2 Fiber: Asparagus, Green Beans, Broccoli, Cauliflower, Cabbage, Carrots, Celery, Cucumbers, Egg Plant, Iceberg Lettuce, Muschrooms, Okra, Green Peppers, Red Peppers, Spinach, Summer Squash, Brussel Sprouts
DESIRABLE FAT SOURCES
One (1) teaspoon daily for the essential fatty acids one of the following cooking oils either as a salad dressing or mixture for stir fry.
Safflower Oil
Flaxseed Oil
Sunflower Oil
Foods That are No-No's
SEASONED MEATS: Sources of fat, sodium
CANNED FOODS: Sources of sodium and allergy causing preservatives
SIMPLE SUGARS: in the form of sweetened foods, snacks, and table sugar
DAIRY PRODUCTS: (other than those noted herein) Sources of sodium, fats, preservatives, and simple sugars.
MEAL STRUCTURE
at each "food" meal Breakfast, Lunch, and Dinner
One Protein Source