Beverly International No Nonsense E-Newsletter

BI:  Over 30 years of results.  A history of consumer respect.

May 14, 2010
In This Issue
Beverly Blog
Practical - Understanding "Proprietary Blends"
Product Smart - Quadracarn & UMP vs MP
Networked - Protein Blending
BI Blog
By: Roger & Sandy Riedinger
Beverly International Nutrition
 

We've got three new "point of sale" tools for you this month.

  

To make it easy for you to educate your customers and keep them coming back, we have some new "point of sale" that we'll be happy to send with your next order.

 

1.No Nonsense Magazine: No Nonsense is the single most powerful way to boost your sales revenues and guarantee yourself of long-term income.

 

No Nonsense is written by "real people" with real lives outside the gym, just like your clients.

 

They have written the articles for your clients to use... in their own words.

 

If you're like us, you get daily requests for diets and workout programs. No Nonsense answers these requests. The guys and gals who have written these articles share with your clients the exact programs that the authors followed to attain their results.

 

It's as easy as a-b-c:

a.You point your client(s) to relevant articles in No Nonsense.
 
b.Your client chooses a program that looks compatible with his/her goals and lifestyle.
 
c.You and your client together, determine the supplements needed (they are listed in each article) and you help your client purchase what they need.
2. Creatine Select Point of Sale Handout (new): Our own research indicates that the more you educate consumers about supplements, the more of them they buy. Thus, providing more information is definitely better. BI has developed a powerful "point of sale" flyer for Creatine Select with Beta Alanine.  With your next order ask and we will include as many as you like. We highly recommend that you make use of it.
 

3. BI Supplement Profiling Chart (new): Use this chart to easily design a Personalized Supplement Regimen for each customer which will meet his/her goals and budget. We will be happy to send you as many of these charts as you are able to share with clients.

  

Hope our No Nonsense E-Newsletter proves informative and helpful in increasing your sales and profits.

 

Don't hesitate to ask for as many No Nonsense Magazines, Creatine Select, and Supplement Profiling Chart point of sale flyers as you can give to your customers. The more you educate, the more you'll sell.

 

Beverly International's purpose in all of its 'Point of Sale" information is to provide an educational vehicle to inform and enlighten those people who are interested in bodybuilding, bodybuilding nutrition, and supplementation for the "real person".

 

Sandy Riedinger                                    

Email: sandyr@beverlyinternational.net

 

 
 
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Welcome to issue #2 of Beverly International's e-newsletter. Our goal is to help you achieve a greater understanding of the supplement industry as a whole and to become a "smarter" consumer of BI supplements in particular.
Practical

This section provides practical information that you can put to use today to save time and money when buying bodybuilding supplements.

Understanding "Proprietary Blends"

In the sports nutrition marketplace, "proprietary blends" are like opinions: Everybody's got at least one. This can be confusing if you're trying to compare one supplement to another.

 

Here's a fictitious example. Chad wants a supplement containing at least 2-3 g (2000-3000 mg) of arginine, which he hopes will boost his nitric oxide (NO) and growth hormone (GH) levels. While browsing through GNC he picks up a bottle of a product that catches his eye. Chad rotates the bottle in his hand to reveal the Supplement Facts panel, where three proprietary blends are listed. One of them, called "NO-GH Bomb", contains seven amino acids, among which is arginine. Chad is confused. While the total weight of each blend is indicated on the label, the weights of individual ingredients within a given blend are not. Using this information how can Chad determine how much arginine the supplement contains?

 

The answer is that he can't. Only the manufacturer knows exactly how much of each ingredient is in the product's proprietary blends; hence the term "proprietary". And the FDA allows this.

 

To help us further understand the FDA's labeling rules concerning proprietary blends, I contacted Dr. Robert Moore (Ph.D.), Supervisor of the Regulations Implementation Team in the Division of Dietary Supplement Programs at the FDA. Dr. Moore confirmed the following:

 

(1)    The net weight of each proprietary blend must be indicated on the Supplement Facts panel. "Net weight" equals the combined weight of all of the ingredients in the blend minus the weight of the container used to measure the ingredients.

(2)    Individual ingredients within a blend must be listed in descending order of weight (i.e. from largest to smallest quantity) on the Supplement Facts panel.

(3)    The weights of individual ingredients within a blend do not have to be indicated.

(4)    The blends do not have to be listed in any particular order.

(5)    Manufacturers are free to use the term "proprietary" or another "appropriately descriptive term or fanciful name" to describe a blend (hence "NO-GH Bomb").

 

What does all of this mean for Chad? The Supplement Facts panel of the product he's holding in his hand indicates that "NO-GH Bomb" has a net weight of 2500 mg (2.5 g). Assuming this is true, then it must contain less than 2.5 g of arginine. How much less, he can't know for sure. If it contains 2.4 g of arginine, for instance, then the combined weight of the other six amino acids in the blend must be no more than 2.5 g -2.4 g = 0.1 g, or 100 mg. Depending on the amino acid, this may be far too little to produce noticeable effects. (Unfortunately, supplement manufacturers may use ingredients in quantities that are too small to be efficacious just so they can list them on the label. This is sometimes referred to as "pixie-dusting.")

 

While 2.4 g of arginine may sound like a reasonable dose, Chad needs to keep in mind that studies have used 5-9 g of arginine to produce increases in resting GH levels.

 

What's the solution? Chad has several options:

 

(1)    He can call the manufacturer and ask how much arginine is in the product. They may deny him this information or give him a ballpark figure.

(2)    He can pay to have a chemical analysis done on the product. Obviously this isn't practical unless he has a lot of money to blow.

(3)    He can take a chance by purchasing the supplement and seeing what kind of results he gets while using it.

(4)    He can continue to shop around for a product like BI's Muscle Synergy, the label of which indicates exactly how much arginine it contains (7 g per serving).

 

EDITOR'S NOTE: The first label for BI's Quadracarn was listed as a proprietary blend -not to hide anything, but in response to a legal dispute with a large pharmaceutical manufacturer. As soon as the dispute was settled (in BI's favor), the exact formula listing the weight of each individual ingredient was shared with consumers.

 
Product Smart   

A Q&A section devoted to helping you become an expert in the effective use of BI products.

Q: Will a supplement that only contains l-carnitine give me the same results as Quadracarn?
 

A: It's arguably unlikely. Quadracarn contains l-carnitine plus n-acetyl-l-carnitine, propionyl-l-carnitine and l-carnitine l-tartrate. Each form of carnitine is treated by your body differently and may therefore produce different results. Thus, by combining several of them into one formula, you can enjoy a greater range of potential benefits. For instance, acetyl-l-carnitine has been suggested to pass into the brain more easily, where the acetyl group can be used to synthesize the neurotransmitter acetylcholine. And studies on l-carnitine l-tartrate indicate that it can reduce muscle damage and soreness caused by exercise. 

 

For more information on Quadracarn, click here.

 

Q: I can't decide whether to use Muscle Provider or Ultimate Muscle Protein. Which is best?

A: You're not alone. Muscle Provider (MP) and Ultimate Muscle Protein (UMP) have a good deal in common, so deciding which product to use can be challenging. Perhaps the easiest way is to ask yourself whether you're going to use the product (a) to enhance the muscle-building effects of your workouts or (b) as a meal replacement?

 

To enhance the muscle-building effects of a workout, you should consume protein as soon as it's over. The most abundant proteins in MP are whey protein isolates and hydrolysates, which absorb more quickly than other proteins. Thus, if you answered "a" above, then MP is your best choice.

 

At other times of day you may want to continue protecting your muscle mass by using UMP in between, or in place of, whole-food meals (i.e. "b", above). UMP contains a higher proportion of casein than whey (80% casein, 20% whey), the former of which is absorbed more slowly yet keeps amino acid levels elevated for a longer period of time. This may help you minimize or prevent muscle breakdown (protein catabolism) in between meals and avoid hunger. UMP is especially convenient as a bedtime snack to fight catabolism overnight.

 

Of course, if you simply want to gain weight, then check out BI's Mass Maker product.

 

For more information about MP, click here.

For more information about UMP, click here.

For more information about Mass Maker, click here.

Networked  

Discussing the latest supplement issues with the world's leading scientists and manufacturing experts.

Manufacturing Revealed: How blending can affect protein quality

Many of us use blenders to prepare protein shakes. Few of us, however, are aware of the much larger and more powerful blenders used to manufacture the protein powders that go into our shakes, or how they can affect their quality.

While studying the manufacturing of BI's Muscle Provider (MP) product, I learned about the importance of proper blending for the first time. The CEO and president of the MP manufacturing lab explained to me that certain kinds of blenders generate high shearing forces, which can actually fracture protein molecules as they're blended together.  This can cause the finished product to taste poorly and become rancid quickly. It may even reduce its muscle-building effectiveness.

The MP manufacturing lab avoids protein fracturing by gently blending together MP's proteins at slow speeds using what is known as a "V blender" that produces virtually zero shearing forces. This, the lab CEO and president told me, is the secret to preserving the protein powder's freshness and increasing its shelf life.

Questions or comments? Please send them to: bevnut@beverlyinternational.net.

For more information about Rob Thoburn, visit www.robthoburn.com.

Thanks for reading our BI Newsletter. At Beverly International education and helpfulness are our core values. We know that our BI clients are the best and smartest in the industry and we sincerely hope that the info in this e-newsletter feeds your mind, body, and passion. 
 
Sincerely,
Roger & Sandy Riedinger
Beverly International