 Most coaches are passionate about coaching, but quickly realize that starting a coaching business also means becoming a smart entrepreneur, too. This 8-part web course is designed to help you to clarify, differentiate and strengthen your offer, develop a successful and sustainable coaching practice and navigate the ins-and-outs of starting and growing a coaching business.
The Nebo Company CEO Kate Ebner and the Managing Partners of Element North Kristi Hedges and Mike McGinley will co-lead each class and provide a host of practical tools, resources and perspective to give momentum and focus to your business efforts.
The Coach Entrepreneur will also feature a wealth of resources, examples and tools to help you set up and run your business, market and build your brand, and manage for profit and financial sustainability and success.
Format:
* 8 90-minute classes (50 minutes of presentation + 40
minutes of question-and-answer with guest experts
and Kate Ebner)
* Classes will be recorded for participants who must miss a
class during the series.
* Materials will be provided to registrants prior to each
class.
* Participants will complete assignments related to growing
the coaching business between classes.
Timing:
* Wednesday evenings from 7:00 - 8:30 p.m, every two
weeks (except for the week of Thanksgiving), beginning
August 15 and ending November 28, 2012.
Class Schedule*:
1. August 15: Making a Living as a Coach
2. August 29: Your Offer: Creating and Articulating a
Distinctive, Compelling Value Proposition
3. September 12: Building a Practice: Planning, Pricing
and Profit
4. September 26: How to Fill Your Coaching Practice
5. October 10: Establishing Your Brand
6. October 24: Working On Your Business While Working
In Your Business
7. November 7: Your Vision and Your Plan
8. November 28: Make Your Vision Real: Executing Your
Business Plan
Instructors will cover:- Building a coaching practice vs a coaching business
- What to do first, second, third...and what not to do
- Business models that work for coaches
- The success mindset
- Use of assessment instruments
- How to talk about coaching and your business so that you get hired
- Strategies for differentiating yourself in the coaching market
- Understanding of how to build your brand using both traditional methods and social media platforms
- Partnerships, collaborations and subcontracting relationships
- Vision for the business
- Simple and effective business planning
Questions?
Contact Rachel Wold at
*Class schedule and topics may be subject to change
About the Course Facilitators The Nebo Company
 The Nebo Company develops innovative, visionary individuals and organizations to lead for a better and more sustainable future. Our mission is to help people to make their visions real.
We provide executive coaching, leadership courses, mentoring solutions, visioning and organization development consulting to Fortune 500 companies, professional services firms, non-profit organizations, social ventures, and small to mid-size businesses.
Element North
 Our philosophy of leadership development begins with a strong bias-the best coaches are themselves experienced leaders. We're a team of business executives with deep operational backgrounds. We've run 3,000-person divisions in Fortune 50 companies and cast out and run entrepreneurial ventures. We've worked our way up through traditional corporate structures and taken unconventional routes to senior positions. We are leaders. We know the view from the seat, and understand how leaders are created, groomed, and what it takes to be an exceptional one.
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