DECA Chapter Advisor Update



Welcome back! As you kick off the year, empower your chapter leadership team to create a strong program of work and take the lead in energizing your members about all the opportunities that await them with DECA this membership year. Challenge your chapter to aspire higher this year by participating in DECA's all-new Membership Campaign , the DECA Week Campaign  and the Global Entrepreneurship Week Campaign this fall.


Best wishes for a great year!


Maintain DECA's Brand Integrity 

 DECA Logo (New)

If you're going to be using the DECA logo, please take a moment to review DECA's guidelines for the use of the DECA logo, emblems and insignia. This important document, available on the DECA website, explains the appropriate use of the logo. In order to protect the DECA logo and ensure our chapters receive quality products at a reasonable price, DECA requires permission to be granted for all uses not on the approved list. Last year, DECA provided chapter and state associations with over 200,000 custom products - from t-shirts to Pirate Hats! DECA Images saved chapters between $5 and $500 per order, compared to their local vendors. For more information, please visit:




Blazer Patch Exchange


DECA is pleased to unveil the new official blazer patch that displays the highly popular new DECA logo. It completes the new DECA look. The old logo patch will still be acceptable for competitors at the ICDC. To learn more about the blazer patch exchange or how to exchange your patches for free, please click here.

September 2011
Quick Links

Product of the Month: 


Sprint Banners!

Lesson Plans Needed


Deadline: September 30, 2011

DECA Images is looking for your best Emergency Substitute Teacher lesson plans that help students to reinforce DECA's performance indicators. Submit your best ideas by Friday September 30, 2011. If your submission is selected, you will receive a $150 honorarium and 5 free copies of the book! Click here for more information. 

Membership Kit 


You should soon have received a membership kit with the pocket guide, promotional DVD, competitive events poster, conference poster, and other promotional resources. If you haven't received your kit, view it online at If you haven't received your materials by September 7, please contact Michael Mount at (703) 860-5000.


You can begin submitting your membership using DECA's online membership system at



Extend Learning at DECA Conferences 



DECA conferences provide unique opportunities to extend learning classroom learning. Get more information on our DECA conferences page.



Innovations and Entrepreneurship Conference, Chicago, IL | November 3-5, 2011

Western Region Leadership Conference, San Diego, CA | November 10-12, 2011

Southern Region Leadership Conference, Little Rock, AR | November 11-13, 2011

North Atlantic Region Leadership Conference, Philadelphia, PA | November 18-20, 2011

New York Experience, New York City, NY | November 30-December 4, December 7-11, 2011

Central Region Leadership Conference, Omaha, NE | December 2-4, 2011

Sports & Entertainment Marketing Conference, Orlando, FL | February 1-5, 2012

International Career Development Conference, Salt Lake City, UT | April 28-May 1, 2012



New Publications 


Be sure to visit DECA's Publications for new publications, as well as Dimensions and Insight, to help you bring your classroom to life.

Corporate Partnerships 


WELCOME New Corporate Companies: Zoom ID, Journeys, Junior Tours

JourneysJourneys, a division of Genesco, founded in 1924 in Nashville, Tennessee is a leading retailer of branded footwear, licensed and branded headwear and accessories and wholesaler of branded footwear. Journeys is partnering with DECA for employment opportunities for your students and creating that local partnership. Watch for their special mailing coming to you soon on how connect locally with  your Journeys store. Visit them at or for more information.

Junior ToursJunior Tours are leaders in educational student travel. Junior Tours has been helping educators plan exciting and educational tours to New York City, Washington, DC and Chicago. To learn more visit Junior Tours or call 1.800.631.2241.

Zoom IDZoom ID is the world's premier brand of letter jackets, letterman jackets and varsity jackets. Zoom ID is powered by the web's most sophisticated jacket design tool, enabling you to customize your jacket and chenille patches to your specifications. They even have a school fundraising program. Visit them at or contact Chad Baerwaldt at 425.284.6072.


Student scholarships will be available online September 30, 2011 at


Finish Line DECA Days: Finish Line managers will be contacting you soon to discuss our partnership and the employment opportunities for your students - not to mention that they will not hire anyone under 18 unless they are a DECA member. Finish Line also provides scholarships to DECA members who are their associates.  Make sure you stay connected with these store managers throughout the year. Watch for their brochure in the October chapter packet. Visit them at



Virtual Business Challenge Registration Information 


Team registration for the DECA Virtual Business Challenge (VBC) will begin at 10 a.m. EST on October 11! Be sure to have your students visit before October 24, the starting date of the Challenge, if they want to participate in this totally interactive technological competition.


The DECA VBC is an official DECA competitive event sponsored by Knowledge Matters and DECA. DECA members use highly visual simulation software to manage either a retail business or a football franchise. All of the qualifying rounds for this event take place via the Internet on the Knowledge Matters website. Teams that qualify will then compete at the ICDC for scholarship money.


The dates for this year's qualifying rounds are:
            Challenge 1: October 24, 10:00AM EST - November 18, 5:00PM EST

            Challenge 2: January 2, 10:00AM EST - January 27, 5:00PM EST 

DECA and Corporate Partners Announce 2011-2012 Opportunities 


DeVry Innovation and Entrepreneurship Challenge

Participants in the DeVry Innovation and Entrepreneurship Challenge will present ideas to launch innovative business concepts. Business concepts should enhance the lives of the North American consumer and must be related to one of the following themes: technology, environmental sustainability, personal health, or tourism. Challenge participants will make presentations to DeVry University faculty, administrators and executives via videos posted on YouTube.

Submission Deadline = October 3, 2011

Grand Prize = 1.) Travel stipend to attend ICDC in Salt Lake City, Utah.  2.) Trip to Chicago, Illinois to meet with executives from DeVry University.

More Information = 


FIDM Challenge

Participants in The Fashion Institute of Design & Merchandising (FIDM) Challenge will help to further the awareness and understanding of sustainability in textile related products by creating a runway worthy garment using previously used fabrics or garments. Challenge participants will make presentations to FIDM faculty and staff via videos posted on YouTube.

Submission Deadline = February 10, 2012

Grand Prize = Travel stipend to attend ICDC in Salt Lake City, Utah.

More Information = 


Finish Line Challenge

Participants in the Finish Line Challenge will conduct research studies at Finish Line retail stores to help Finish Line evaluate how it is perceived by its core consumers. Participants will develop unique, real-world improvement strategies based on opportunities discovered during the research. Challenge participants will make presentations to Finish Line executives via videos posted on YouTube.

Submission Deadline = December 19, 2011

Grand Prize = Travel stipend to attend ICDC in Salt Lake City, Utah.

More Information =