
HSC Insight / March 30, 2012 a monthly e-publication for the nonprofit community / the Human Services Coalition of Prince George's County |
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From Your HSC |
IDEAS&INFO
How to Gain Federal Grant Support:
April 11th
Join the directors of several top federal government agencies which support health and human services in our region as they talk about funding and their view of the next fiscal year!
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In Our Community |
TELL US YOUR STORY!
HSC Wants Your Best > PHOTOS: Must-see sights around the County STORIES: Successes and Lessons Learned IDEAS: Programs, services you want more of |
Join Us! |
Increase your knowledge of and capacity for communicating your message effectively with HSC. Become a member, today.
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Greetings! |
Messages with Meaning!
The renowned poet Maya Angelou once said, "Words mean more than what is set down on paper. It takes the human voice to infuse them with shades of deeper meaning."
The Human Services Coalition (HSC) understands the challenges that nonprofits face in making our voice heard and provides valuable tools and experiences to help us communicate well across the platforms that matter most to us.
For example, part of the Nonprofit Incubator Program (NIP) teaches nonprofits about branding initiatives and consistent messaging. The vision of The Training Source, Inc. is to ensure that adults and youth have the job skills and life skills to succeed in the workplace, and they secure and retain employment successfully. Every branding initiative and every message we share revolves around that vision. But the vision is more than just what is written. It is the passion heard through the spoken word and seen in paralleled actions that convey the positive difference we each strive to make.
The Human Services Coalition helps all nonprofits throughout Prince George's County to feel empowered, find just the right way to be heard, and act accordingly to achieve success. Let HSC help you speak up and convey the deeper meaning of your organization.
In This Issue of Insight...
Find out how homeless women in Prince George's County are joining the ranks of nonprofit advocates in an in-depth interview with HSC Public Policy Director Lee Mason. Get great--free--media cultivation tips from industry leaders like the Washington Post and WAMU radio in our IDEAS&INFO Recap. And, meet the 2012 Nonprofit Incubator participants, the next wave of distinguished nonprofit voices. Enjoy!
Tell us what you think. Email us at insight@hscofpgc.org. We look forward to hearing from you soon.
Yours in Excellence,
Nina Ullrich
Proud HSC Member
Service Organization: The Training Source, Inc. |
The 2012 Nonprofit Incubator Program |
Local Service Providers Prepare for Next Level Leadership
"These organizations provide services to the most vulnerable populations who are homeless, recovering from addictions, in need of educational support services for students and parents, and families facing foreclosure," said Denise Harris, Project Director for the Nonprofit Incubator Program (NIP). "Being a part of the Nonprofit Incubator Program provides organizations the opportunity to 'get to the next level of effectiveness' by teaching management skills, revenue development, and organizational development that results in increasing levels of resources and services that positively impacts all communities in Prince George's County."
The 2012 NIP cohort, following a training on the Washington Regional Area Grantmakers (WRAG) application process:
 Charis Center For the Arts, Inc. Emma Hadley
Provides academic instruction and performing art programs for after-school and home school students.
"Even when you have tremendous growth and success, like we've had in last year, you still have questions that need answers."
The Maryland Umbrella Group, Inc. Christal Batey

Provides educational support services, a summer camp, and community education programs for school age students in Prince George's County.
"You recognize the areas you where you need development and you feel comfortable being brought into the fold. No one feels threatened."
Side By Side, Inc. Joe Murchinson 
Provides educational services to parents teaching the importance of participating and being involved in their child's education.
"There are enough resources to go around. You have to decide to have that kind of generous spirit. Experiences like (NIP) make that possible." Nick's Place Rhea McVicker

Provides transitional housing and support services for men ages 20-26 who are recovering from addictions.
"The WRAG is a very technical process. The NIP application was a really good test (to prepare for that)."
Centro De Apoyo Familiar Walkiria Pool 
As a certified housing counselor for HUD, this organization provides financial literacy, foreclosure prevention, credit repair, and homebuyer counseling.
"We recently met with the Meyer Foundation. I told them we got here (meeting with a funder) because of our work with the NIP program."
Learn more about HSC Nonprofit Incubator. |
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IDEAS&INFO Luncheon Recap | Media, Messaging and Your Nonprofit |
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(L to R) Markette Smith, Miranda Spivack, Patricia Pasqual and Gina Bartee. |
Miranda Spivack (Washington Post), Markette Smith (WAMU Radio), Pat Pasqual (Foundation Center) and HSCs own Gina Bartee (Prince George's Community Television) gave nonprofits great guidance on understanding various media platforms and how to use them to impact their communities at the March 14th IDEAS&INFO Luncheon "Media, Messaging and Your Nonprofit."
"It's so important that we (nonprofits) tell our story," said HSC Executive Director Donna Crocker Mason, during her greeting and introductions. "If we don't somebody else will - and, it might not be the story you want told."
Here are some excellent storytelling strategies to help your organization:
ALL THE NEWS THAT'S FIT TO PRINT
"The social service community is a huge part of how the County will move forward - will reinvent itself. How money is spent has huge potential to be influenced by nonprofits. You're in a position to see trends ahead of us (media). (If you want newspaper coverage) Find the canary in the coal mine. That one 'kernel' of your story that shows me your work is part of a trend (a bigger story). I want to hear about that." - Miranda
Think "trends" and "big picture" - not merely benchmarks within your nonprofit. Think about how what you see (as a nonprofit) impacts what's happening in the region. Keep it 'old school.' When submitting a story idea, phone or email works best. Follow the rules. Learn and adhere to the publication guidelines of each newspaper.
GOOD NIGHT. AND, GOOD LUCK.
"We are visual people...and, have short patience. Television is still the strongest medium to reach your audience.There is nothing like a piece of video - seeing that person talk about their organization. Video is easily combined with social media and can be a really powerful addition to your website. I understand that nonprofits are under-funded. CTV is 'your' television station, with special programs like "A Different Look" to showcase what you do, for free." - Gina
Know what your story is and be able to articulate it in a 'sound bite.'
Have someone who can do video at your events - even if you don't use it. Create an archive.
Explore YouTube as a simple resource to gradually build your use of video.
Use free, local resources to take your message forward like CTV.
DRIVE TIME
"It takes organizational wisdom with the technology skills of youth to make your message matter. In radio, if news breaks it breaks on Twitter (then assignments are made). Newsrooms, today, are understaffed and hungry for news, so nonprofits (who are on the ground) are important. It's about building real relationships with reporters and editors--in good times and in bad (it's the kiss of death when you avoid the news source you once courted now that your organization is dealing with a crisis). Keep media focused on what you alone can offer." - Markette
Make your nonprofit the "destination of experts" (the go-to source of information). Create a valuable 'fill in the blank' story (Did you know _________________?). Broadcast has a quick turnaround time. Don't submit your ideas too early. Learn the beats and deadlines of the reporters with whom who'd like to work.
GOING VIRAL
"The Foundation Center actually got into social media because we, ourselves, needed to learn more and we needed to share what we were learning with the community. We've found that telling your story helps you build friends and your reputation as an expert. Twitter and blogs are simply places for your content to rest. And, realistically, your clients are expecting from your nonprofit (at least some of) what they're getting in the commercial world." - Pat
Think about what you're going to do. And, do it only if it advances your mission. Pick the one type of social media that best engages your audience and grow from there. Expand your knowledge and skills with social media through free Foundation Center classes.
Discover how the Human Services Coalition can help you achieve excellence. Visit us at www.hscofpgc.org. |
HSC IN-DEPTH | Homeless Not Hopeless |
HSC Advocacy Training Empowers Local Women to Speak Out
An Interview with HSC Director of Public Policy Lee Mason on his recent advocacy training workshop with homeless women fulfilling HSC's commitment to make advocacy accessible to all:
 HSC: Please tell us, first, about the grant from the Washington Area Women's Foundation that made this work possible.
Lee: "The HSC received the WAWF grant was as part of their Stepping Stone initiative. The focus of the grant is to:
a. Educate policy decision makers, the media and the public about issues related to affordable housing and homelessness for the Stepping Stones target population in Prince George's County;
b. Advocate for policies to increase affordable housing and decrease homelessness in Prince George's County for the Stepping Stones target population; and
c. Develop advocacy leadership skills of women in the Stepping Stones target population to advocate on affordable housing and homelessness issues on behalf of themselves and their families."
HSC: Were these homelessness initiatives the first time HSC had worked with the WAWF? And if so, has it proved to be a good fit in terms of their philosophy and HSCs own?
Lee: "No actually HSC received a grant in 2009 that funded advocacy efforts targeting public policies that hinder organizations that support single women-headed households that have children under 18 and incomes under $40,000 to have optimum advantages with creating opportunities for financial success."
HSC: Could you talk a little bit about the opportunity you recently had to hear the experiences of some local women currently being impacted by homelessness?
Lee: "The meeting was held at Shepherd's Cove shelter, a program managed by United Communities Against Poverty (UCAP). I asked their Executive Director, Gwen Ferguson, if it was possible for me to meet with the residents and talk with them about the power of advocacy. I said to the women 'we're not going to get hung up on this word -- advocacy.' In a nutshell, it's about using your voice or telling your story to make a change. It can be a policy change or just a change in your home. But advocacy is just about making some change. And, she graciously allowed me to attend one of their regular monthly meetings. Thirty women and their children were there. I was absolutely stunned. The age range was from the elderly to the teenaged mom. It was just incredibly powerful to see."
HSC: Can you share any specifics about the training itself?
Lee: "Well, first I felt I needed to personalize it. I didn't want it to feel like I was some kind of 'expert' coming in there to 'teach' them something. So, I started with my own story. The challenges I've had being a human being and living in this world. And, then I moved from sharing 'my' story to saying we all have stories-very powerful stories. How would you feel if you could use 'your' story to impact a change? This is kind of two-fold: that change could be made personally and that change can be made to help others. One of the outcomes for having this training was to look at forming a Homeless Advisory Committee made up of residents who are currently in one of the homeless programs or who have successfully left one of the programs. They could help newly homeless women navigate this very different world they are entering and those that leave the system, helping them navigate that transition. We also want them to be representatives in the HSP. So, not only is becoming an advocate a way of making a very personal change, it is a way of impacting the very system they are within. The second goal was really about showing these women ways of using their stories to help them educate policy makers about the real issues underlying homelessness so those legislators could then make policy change.
HSC: Was there one person, story, image that embodies the understanding or awareness you hope our readers take away from this article now knowing that this work is going on?
Lee: "For this session, I intentionally stayed away from going too deeply into their personal experiences. However, I did sit in on the case managers monthly meeting (the team who work to support these homeless women and their families) - and, THEY have the stories. There is the woman living with the returning citizen who is now stable and gainfully employed but, because he's required to take off work two days a week to meet with his probation officer, loses his job and can't pay the rent. Then, there's the Haitian immigrant who has lived here since 1988. She was hospitalized to have an operation and was paralyzed during the procedure. She has no family, and she's not a legal citizen. She's been in the hospital for a year. Now, the hospital wants her to leave and, although the case manager can't find any housing for her because she's paralyzed, the hospital is threatening to put her on the street. This is real life - right here in Prince George's County -- today. And if we don't help the citizenry understand the power that they have through the experiences that they've lived then who else will? I think it's the highest responsibility of any nonprofit to be able to advocate on behalf of citizens. If it's not providing direct service and it's not advocating on behalf of those who need the service, then what is that nonprofit doing?"
To learn more about HSC Public Policy initiatives and to help make them happen, visit us at www.hscofpgc.org.
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Copyright © 2012 - Human Services Coalition. All rights reserved. Insight is published monthly by Human Services Coalition of Prince George's County, Inc. E-mail: insight@hscofpgc.org, Web site: www.hscofpgc.org. Phone: 301-429-0414. Writer & Editor: Dawn Goodman Washington. Contributors: Nina Ullrich, Lee Mason. Executive Director: Donna Crocker Mason. |
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