news from T purple
 Contents

Thakoon Fall 2010

Icon HQ

Coastal Women's

Moser Design

Esri Event

Ready-Made Update

Coming Events
- Harvest on the Harbor
- Adam & Eva
- Build Boston


Who to Contact?
 Links

Thakoon Fall 2010 Fashion Show


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Thakoon Fall 2010 fashion show
Design: Michael Brown, Lot 71  Photos: Skye von der Osten 

Michael Brown of Lot 71 chose Transformit Dream Spinners for the showing of Thakoon's Fall 2010 line, held at Eyebeam Atelier in New York on Valentine's day. "We were commissioned to transform Eyebeam into a warm, enveloping, womb-like space...." says Michael. About the Dream Spinners, he wrote,"These twisting, curving and arching forms created a layered and glowing entrance for the models to step out from and slip back into..."  A video of the show can be seen on Thakoon's website.

Thakoon Fall 2010 fashion show  

Visit Lot 71
Visit Thakoon
Visit Eyebeam  
Visit Skye von der Osten

 
All's Well That Ends Well
A Delightful, Functional Installation
 
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Icon corporate hq
Design: Transformit   Photo: Downer International   

Downer International, a manufacturer of exterior tension-fabric structures, asked us to design this installation for the Dublin corporate headquarters of Icon, a global clinical and medical research firm.

A space that is wonderful to walk though may be difficult to work in, as happened here. "The glare and heat from the sun coming through the glazed roof and facade... made working conditions for the receptionist very uncomfortable." Transformit FireFlys provide needed shade in a way that complements the architecture.
 
A Welcoming Entry

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Coastal Women's Health
Design: Rob Verrier, Curvwork  Photo: Transformit  

Environmental graphic designer Rob Verrier of Curvwork worked with us on this recent installation in the lobby of Coastal Women's Healthcare in Scarborough, ME. The printed mesh fabric panel is installed in the frame behind the reception desk, which stands away from the wall. The wall is illuminated by fluorescents mounted in coves on each side. The fabric graphic casts diffused light on the reception desk and the entire entry. Simple, attractive, and cost-effective.

The image is by photographer/ artist Shoshanna White. The building architect is David Lloyd of Archetype, and the interior design finishes are by Rob Verrier and Sally Anderson.


Visit  Shoshannah White
Visit  Curvwork
Visit  Archetype

   
Swiss Design, Small "Footprint"

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Moser Design for Retraites Populaires
Design, Rendering and Photo: Moser Design   

Moser Design of Lausanne, Switzerland used CAD models available on our website to design an attractive traveling exhibit for Retraites Populaires, a Swiss healthcare company. The client loved both the clean look of the stretched white fabric with graphics, and the ease of assembly.

Moser Design for Retraites Populaires
 
Visit  Moser Design
Visit  Retraites Populaires

     
Event Design Success
Esri In-House Staff Paints with Projected Images
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Esri event
Design: Sue Morasco, Esri  Lighting and Photos: MSI Production Services  

Each year Esri, a global leader in GIS software, holds a user conference in San Diego, for 15,000 attendees. This event is designed and produced in-house, with lighting by MSI Productions. Notice the intensity of these projected images! Light loves fabric, and fabric loves light.

   
Ready-Made Product Update
Staccato and Ice Needle Shapes are More Defined
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Staccato & Ice Needle
Staccato (left) stands on floor;  Ice Needle (right) rigs overhead  

We have added tensioned lines within the structures; now each piece has six facets. Click below to download new 3D CAD models, and the revised catalog of Ready-Made structures. Staccato lives in the Fascinating Rhythms collection; Ice Needle lives in the Columns collection. 

We've also added CAD models for Hercules and Spiral Ribbon. Download the Navigators collection to get them.

Get the catalog
Get the CAD models

 
UPCOMING EVENTS

a11Harvest on the Harbor
October 21-23, Portland, ME

Maine's Premier Food and Wine Experience.
Decor by Transformit, please come see!

Visit Harvest on the Harbor

  


a6Update: FAMAB Adam & Eva Awards
November 5, Mannheim

Famab A&E logo

Adam & Eva attendees will enter Mannheim's Rosengarten through Transformit's Lotus Leaf Tunnel. Upstairs will be an exhibition of suppliers to the German event industry, including us. Please come see us! This hall will also be decorated by Transformit.
 
Visit FAMAB Adam & Eva

a7Update: Build Boston
November 17-19


Build Boston logo


Transformit will be in booth #261. Please come visit us if you are in the area.
And don't miss Build Boston Bash!  Entertainment will be by BLiNK Project Group, a unique entity that lives at the boundary of performance art, music and architecture. (The architecture part will be by Transformit.)

Visit Build Boston
Get a free pass to the exhibit hall
Visit Blink Project

  a8WHO CAN YOU CONTACT TO LEARN MORE?
 
in the US:
    Jamie Basile, Account Manager
    jbasile@transformit.com

    Bob Crosby, Creative Director
    rcrosby@transformit.com

    Carissa Parent, Account Manager
    cparent@transformit.com

in the US and Germany (Deustch)
    Jamieson Brookes, European Account Manager
    jbrookes@transformit.com


in the US and elsewhere:
    Evan Mills, International Director
    emills@transformit.com


in Spain, Portugal and Italy:  (Espa�ol, Italiano)
    Matias Gravenhorst, Magrada Proyectos
    matias@magrada.com

in Benelux:
    Simone van der Heijden
, BILI-NL
    simone@bili.nl