NewsFromTransformit
 Contents
 
 Inauguration

 Homage to Gaud�

 
Dutch Treat

 Decoestudio

 Links
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Inspirations: Obama, Gaud�

   
    Like many of us, Transformit's Hilary Howes watched the inauguration of President Obama on TV, but in her case the TV was a Jumbotron on the National Mall, and she was surrounded by two million of her fellow citizens!

    "I was struck by his speech, which linked everything we need to do today to the words of our founding fathers.... and by his reverence for those ideals that bind us together as Americans."

Obama inauguration panorama
photo by David Bergman  (click to view the panorama in detail) 
 
    "It was important be part of the largest crowd ever to see an inauguration, in order to show Obama (and the world) the huge grassroots support for this administration. The journey was long and tiring but being there, part of history, was a thrill I'll never forget."

    As the US once again engages in an international dialogue, we at Transformit would like to emphasize the humane, multi-cultural and inspirational nature of artistic expression. Please read on!

first.article Homage to Gaud�
    
by Cindy Thompson


    Gaud� first influenced me in a metalsmithing course taught by Gary Griffin at Rochester Institute of Technology. The assignment was to take inspiration from an architectural work to create an art object. I was inspired by the work of Gaud�, whose soul captured great detail and turned it into monumental architectural sculpture. I produced this work, and Gaud� has since remained in my being.
 
Homage to Gaud� Bracelet by Cynthia Thompson, MFA
Silver Repouss� Bracelet, "Homage to Gaud�", 1976, Cynthia Thompson, MFA
 

Exhibtion: The Realism of Gaud� and the Hope of Europe
    Last year, after many years of making art and teaching, we at Transformit were privileged to be a part of a traveling exhibition,  "The Realism of Gaud� and the Hope of Europe".  The invitation came from Matias Gravenhorst, who coordinated the exhibition. His company, Magrada Proyectos, is located in Barcelona. Working together was very satisfying for all of us; so much so that we are now happy to announce that Magrada Proyectos is our distributor for Spain and Portugal.







 


 
Traveling Exhibition: "The Realism of Gaud�
and the Hope of Europe", Milan 


   Last week, during a trip to Barcelona to meet with Matias, we visited La Sagrada Familia, Gaud�'s still-unfinished cathedral. It was Gaud�'s plan that the cathedral would never be quite finished, thus symbolizing the ongoing community of soulful building efforts. Matias took us to the sculpture studio inside the church, where two hundred sculptors continue a tradition that dates back to the Middle Ages. Manolo Vazquez, one of the sculptors, was our guide. What an awesome inspiration!

la Sagrada Familia cathedral
Cathedral La Sagrada Familia, Barcelona, Spain 
 
la Sagrada Familia cathdral
Sculpture Studio at La Sagrada Familia, Barcelona, Spain 

la Sagrada Familia cathedral
Cathedral La Sagrada Familia, Barcelona, Spain 

ka Sagrada Familia cathedral
Evan Mills, Cindy Thompson, Manolo Vazquez 

 Barclona showroom street view
   Now we are happy to announce the opening of Transformit's first showroom, in Barcelona, on  May 1, 2009, in conjunction with our partner, Magrada Proyectos. 

    This brings my homage to Gaud�  full circle. I will always look to the great soul of Gaud� and his architecture for inspiration.










Visit Magrada Proyectos

Visit the Exhibition: "The Realism of Gaud� and the Hope of Europe"

Visit the Cathedral: La Sagrada Familia

second.article New Base of Rental Operations in Holland
    
   

    We have relocated our European inventory of Ready-Made fabric structures to a new warehouse in Ammerzoden, the Netherlands. Managing the logistics of shipping, installation and maintenance is our longtime business associate Joost DeWit, assisted by his brother Roland DeWit.

    Transformit's original Ready-Made structures are available for rent, on short notice, for events and exhibitions in Europe, the UK and the Middle East. We encourage all of our clients to consider this when designing events or exhibitions. We provide a fast, sustainable, artistic and cost-effective alternative to custom construction. Read on for a good example!   
third.article Andalucia Exhibit by Decoestudio, Madrid
  Sixty Ready-Made Structures Promote Andalucia, Spain, at Europe's Largest Tourism Expo

    Decoestudio rented Transformit Ready-Made structures for the second consecutive year for Andalucia's 6,300 m2 (65,000 ft2) exhibit at FITUR 2009 in Madrid. Patricio Lombera's team made good use of the CAD models of our structures to present the design to their client. Inspired design helped the entire exhibit succeed at simultaneously differentiating and integrating the eight provinces of Andalucia. We particularly appreciate the use of a Legato (normally a small conference room) as a chandelier!

Decoestudio for Andalucia
Presentation Rendering, Andalucia Exhibit, FITUR 2009 

Decoestdio for Andalucia
Andalucia Exhibit, FITUR 2009

Decoestudio for Andalucia
Andalucia Exhibit, FITUR 2009

Decoestudio for Andalucia
Andalucia Exhibit, FITUR 2009

Decoestudio for Andalucia




 

   




 
VIP Lounge, Andalucia Exhibit, FITUR 2009