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Happy New Year from the Team at Transformit!
Many thanks to our clients and friends for your support in 2008, and our best wishes for a peaceful and prosperous 2009!
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 New Year's Eve at Foxwoods: A Good Bet
Two Installations at World's Largest Casino Dazzle Tribe Members and High Rollers Alike
A two-tier Dazzle suspended above center-stage
Leaflets create a walkway, flanked by Dazzles and T-Wings
A Dancing Star with projection
View projects made with ORGANICS
Download the catalog
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A Successful International Collaboration
TechnoGym, Migliore+Servetto, The Production Network, Freeman and Transformit
The Challenge:
In 2007, TechnoGym, the Italian manufacturer of fitness equipment,
chose architects Migliore+Servetto of Milan to redesign their
trade shows world wide. The Production Network (TPN) had been hired to
manage TechnoGym's US trade shows. The daunting costs of building,
transporting, storing and installing a traditionally constructed
exhibit at Technogym's 130 shows necessitated a
more economical solution: one that did not compromise the design.
TechnoGym USA exhibit, Design: Migliore+Servetto, Milan
The Collaboration: TPN sought Transformit's expertise to develop a solution using lightweight aluminum framework and digitally printed mesh fabric panels. Because neither the architect nor the end-user were familiar with the materials and construction we proposed, Transformit agreed to construct a working prototype. Representatives from TechnoGym Italy, Migliore+Servetto in Italy, TPN in Seattle and Freeman Show Services in Seattle (who were to install it) met at Transformit's Maine fabrication shop, to view the prototype, discuss and come to agreement about the details, and get to know each other. Two days later we began production. TechnoGym USA exhibit, Design: Migliore+Servetto, Milan
The Result:
The primary benefit of our two-day charrette was to make each of us trust in the integrity and competence of the ohers. The production phase was as smooth as could be imagined, and the resulting first installation, at the 2008 International Health, Racquet and Sportsclub Association (IHRSA) show in San Diego, exceeded expectations for overall traffic, leads and quotes.
"I believe the Industry will remember IHRSA 2008 as the TECHNOGYM Convention. No doubt that everybody in San Diego was talking about our booth, and the way in which we clearly indicated the difference between the "wellness" way from the "fitness" way." Claudio Bellini, CEO, Technogym USA
"The event was by far Technogym's best IHRSA ever. Our Italian team
consistently praised your professionalism and respected your
ideas/contributions. They LOVED working with our new team because they
felt that you '"had the passion'" for the project - and Italians are
all about passion. I truly believe that you are the best in the
business and that we rocked the show because of your amazing support
and dedication. Our success is your success." Courtney Peddicord,
Technogym USA
Visit The Production Network Visit Migliore+Servetto Discuss a project with us |
Do More With Less
Free Form Wings Enhance Spaces, Both Permanent and Temporary
For more than twenty years, there have been Free Form Wings by Transformit. Many have copied us, but few can make these simple wings as pretty as we do. What's the secret? Transformit INSTALLATION. Our installers have the experience, the eye, and the desire to make every installation beautiful, and free of dreaded wrinkles!
Wings are the purest expression of stretched fabric. Elegant, shapely, and minimal, they are both beautiful and cost-effective.
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Share Your Ready-Made Installation Designs
Use the CAD models of our Ready-Made structures to design an installation. If we like your design, we'll publish it here and pay you $100.
The rules are simple:
� Transformit Ready-Made structures must play a prominent role in your design.
� The design must have a context, such as "Children's Hospital Lobby in Salt Lake City" or "Stage Set for Boeing Corporate Meeting" or "Berlin Night Club".
� You give Transformit permission to publish your design and to use it for promotional purposes.
� If we choose to publish your design, we will pay you $100.
� Transformit will pay you an additional design fee if the design is installed.
Your installation can be permanent or temporary. The context is up to you. You can submit as many designs as you like. We are interested in creative use of our Ready-Made structures. We'd love to hear from you!
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