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Greetings from the Team at Transformit
The world is in a mess, but together we can do something about it. Spend a few minutes reading about things that are beautiful, innovative, entertaining, educational, and sustainable. Then take action!
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 Cover Girl
Transformit's Cindy Thompson featured in Specialty Fabrics Review
IFAI, The Industrial Fabrics
Association International, ran a
nice profile of Transformit's
leader in the August '08 issue of Specialty Fabrics Review.
In the article, Cindy shares
her views on art-based business,
work ethics, and the creative
economy. Among other pithy
quotes: "If you're following the
trends, you're too late."
IFAI is a reliable source of
unbiased information. If you
have anything to do with fabric-
other than clothing- their website
is an important resource!
Read the article
Download the entire issue
Visit IFAI's website
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Are You Ready to Do More With Less?
Ready-Made: More Beauty, Less Footprint, Less Time, Less Money
In this time of converging economic and environmental challenges, it is our responsibility to do more with less. Designers are under constant pressure to be sustainable, get it done quickly, keep the cost down, and always...MAKE IT BEAUTIFUL! If this is your world, don't
despair, and don't settle for bland. Our catalog has 100 unique
tension-fabric structures to help you. You can download CAD models of
them to place in your designs, or you can ask our designers to quickly create a
beautiful installation that meets your budget and timeline.
 Philips Sonicare exhibit, design: Czarnowski (rental installation)
Ready-Made is for RENT: All our structures are available for rent from stock in the US and Europe. Fabric can be printed with your message or images. We will install anywhere. Ready-Made is for SALE: Buy Ready-Made for permanent installations, or frequent reuse. Capabilities can be extended with graphics, lighting, and acoustic effects. Ready-Made is SUSTAINABLE: These structures are lightweight, ship
compactly, and can be reused, repurposed, and recycled. Fabrics are
washable and fire-retardant. Many are made from recycled material. Ready-Made is FAST: Fast for designers who use the CAD models and
graphic templates, and fast for estimators because the prices are known.
Faster to produce than custom because design, engineering and
patterning are already done. And even faster if you rent! (RENTAL
PROJECTS CAN SHIP IN AS LITTLE AS ONE DAY) Ready-Made is ECONOMICAL: Making more impact with less stuff, in less time, with less effort, and less waste is good for the budget as well as the earth! Ready-Made is BEAUTIFUL: All our Ready-Mades were designed by our founder, Cynthia Thompson, MFA. Ready-Made tension fabric sculptures have won many awards, but you can judge for yourself! Download the catalog. Try your hand by downloading the models of your favorite structures. If you like, you can share your designs with us and enter our design contest. See the last article! |
Maine Lobsters "Wicked Good" Flight
"Crustacean Avengers" Win First Prize at Red Bull FLUGTAG Chicago
In early September, a team of theatrical, fanatical flight enthusiasts calling themselves the "Crustacean Avengers" took part in the Red Bull FLUGTAG (German for "Fly Day"), on Chicago's Lake Michigan waterfront. 29 teams,
chosen by Red Bull from hundreds of applicants, competed.
In this photo, Christina Senechal pilots the team's aircraft to a smooth, wet landing after a flight of 120 feet, by far the longest of the day. She is followed into the lake by four cheering Maine lobsters. Photo courtesy of Red Bull.  The team (all Transformit employees except Denny, who is employed by Chicago Scenic Studios) was sponsored by Transformit with a place to work, materials, tools and one night in a hotel. The time, energy and ingenuity were entirely the team's. Our congratulations to the mighty Crustacean Avengers! Inspiration came from Jim Henson's Muppets- a famous skit in which the Swedish Chef is robbed at gunpoint by a gang of lobster-rescuing banditos who are themselves lobsters!
Crustacean Avengers website Muppets' Swedish Chef Lobster skit Red Bull FLUGTAG site front: Arunas Bukauskas, Evan Mills, Mackenzie Case
back: Christina Senechal, Denny Phipps,
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Share Your Ready-Made Installation Designs
Use the CAD models of our Ready-Made structures to design an installation. If we like your design, we'll publish it here and pay you $100.
The rules are simple:
� Transformit Ready-Made structures must play a prominent role in your design.
� The design must have a context, such as "Children's Hospital Lobby in Salt Lake City" or "Stage Set for Boeing Corporate Meeting" or "Berlin Night Club".
� You give Transformit permission to publish your design and to use it for promotional purposes.
� If we choose to publish your design, we will pay you $100.
� Transformit will pay you an additional design fee if the design is installed.
Your installation can be permanent or temporary. The context is up to you. You can submit as many designs as you like. We are interested in creative use of our Ready-Made structures. We'd love to hear from you!
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