Google has added new search tools to help users find the information they are looking for easier than ever.  But the real question is - will these features benefit or hurt your dealership's current online performance.

The most important new Google search feature is the ability to filter results by time.  When searching, displayed information can be outdated from years past.  To solve this, Google users, with only one click, can search by different timeframes, including; the last 24 hours, week, month, year, or even a designated date range.  This means that having regularly updated units and fresh information (content) on your dealership's website is even more important than ever.  In addition to this filter, there is a timeline feature that will actually display search results in a graph for the year that the data is relevant to.

Next is a feature that will limit the Google search results to a users immediate area.  Since an RV shopper can narrow their search to only their surrounding areas, this could hurt some RV dealers who obtain prospects from all over the US.  On the other hand, this should help dealers keep more of their local business.

Google has also created an interesting tool called the "Wonder Wheel."  This visual search tool displays your search word in the middle of a wheel with other related keyword definitions surrounding it like spokes on a bike.  When you click one of the spokes, another wheel appears with the selected keyword in the middle and thus creating a drill down effect of the Google search results.

Overall these new features have a huge potential to change the way all Internet users search and find information.  As these new features become popular, it will mean your website will have to change too in order to stay on top of your competition.

These new features are located to the left of the search screen and only after some results have been displayed.  If you don't see this feature right away, click the option called "Show search tools".