Last week I covered a few basic techniques on how to get a dealership Facebook account off the ground, so this week I will be expanding on some techniques you can use to keep your newfound Facebook friends coming back for more.

The main drive of your Facebook page should always be meaningful and constantly changing content. Unless you have a fun viral advertising video or an amazing custom widget you have developed, consumers will only keep coming back to your Facebook page if there is regularly updated information. Educate consumers on how to maintain their RV's, what processes set you apart from all other RV dealers, or maybe offer periodic reviews on destinations that all RVers should make a point to visit.

Remember to post messages on your wall consistently but not incessantly. Try to avoid direct marketing statements such as a specific unit for sale at this price but instead invite your fans to come see updated information, or this weeks RV destination of the week. Try to involve your Facebook fans to post messages/pictures of their most recent trips in the RV they bought from you. Nothing is better marketing than a potential customer seeing happy past customers describing their perfect vacations.

Take advantage of the Facebook communities wide selection of widgets or apps. Facebook has two good editing tools called FaceBook Markup Language (FBML) and Facebook Video. FBML allows you to give your dealership's Facebook page a custom feel and Facebook Video lets you share videos with all of your fans.

In short, remember to communicate with your fans by engaging in a two way stream of communication and make your Facebook business page a source of valuable information. Facebook users won't immediately find you and show up to buy an RV they have to trust you first and the rest is soon to follow.

Be sure to check back next week, as I will be moving on to helping your dealership understand the power of Twitter.