|Six Questions for Writing Success
|Not sure how to start your next writing project? Launch it by thinking through these questions:
What is the main point you need to make?
Who are your target readers?
When must the project be done, and how much time do you have to do it well?
What are the best ways to get your point across (such as website, presentation, article, or blog)?
Who else needs to provide information and/or approval?
How will you measure success?
Write down your answers (your understanding of the project), then consult with co-workers or clients. You may need to revise your answers--but better to find out at the start of the project than at the end!
I have printed these series of questions on a small reference card. E-mail me and I would be happy to send you a few, or click on the image above for an online version.
Doing More with Less
Let's face it: We are all scrambling in these very troubling economic times. Sometimes it feels like it would be actually be easier to squeeze blood from a turnip. Here are a few ideas about the communications projects you are trying to get done:
- Make your content work harder: Re-purpose the content you prepared for a print piece into online content, talking points for a presentation, or the topic of an op-ed or letter to the editor.
- Share the costs: Partner with vendors, program collaborators, or others to lower your own costs and increase distribution through their networks. (Of course, the partnership must be appropriate to your organization's values.)
- Justify, and maybe scrap or postpone: Take a hard look at whether the project will meet your objectives now. A tough call, especially if it's a project you had envisioned in your 2008 goals. But you may decide that it's best not to tackle it after all so you have the resources for another, higher-priority item.
Have you written a book or article? Do you have a communications-related blog or newsletter? I would love to share the information with others. Let me know what you have created. I'll write about it (and link to it) in another issue of this newsletter.