CREATIVE COMMUNICATIONS
Chanukah: Keep the Flame Glowing

Issue: Ten                       December 2008
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Greetings!


"If it ain't broken, don't fix it." Poor grammar, good advice. Many of my readers wrote to report phenomenal results from implementing only a few of my Chanukah tips last year. So, I've decided to share the same advice with you once again! Choose the ideas that you like best. If you would like to give me a Chanukah gift, please share your results with me.
Chanukah: Keep the Fire Burning!

Get your digital cameras ready and be sure to record and download terrific shots of your Chanukah celebrations. By the time Chanukah ends, you'll have peeled and fried mountains of potatoes, spun Sivonim, and invited parents and grandparents to Chagigot and plays.
 

Use the number eight and "miracles" as springboards for general and specific stories about your school. You can distribute this information in two ways:

1. Directly to your constituents:
Plan this as either a special edition of your weekly newsletter (if you have one) or as an e or virtual mailing.

2. As either requests for coverage to local newspaper and TV stations or completed, after-the-fact, stories WITH clearly captioned pictures to neighborhood and Anglo-Jewish newspapers.
 
Here are a few suggestions:
 
Eight Great Miracles Happened Here
Start with a brief introductory paragraph that provides an overview of the importance of your school's commitment to the individual child. Follow this with eight short, specific anecdotes about how teachers individualize instruction. Solicit these from grade leaders, individual teachers, etc. Be sure that these do not focus only on special needs children but are across the board. Stories should be short and to the point. (For example: third grader Chana was still having trouble reading Rashi script, so her teacher....)
 
Eight Miracles of Chesed
Share eight stories about the impact of your Chesed programs. These can include:
 
1. A thank-you letter from the chairperson of the Breast Cancer March (with a picture of your school's team).

2. A quote from a nursing home resident about your junior high's Chanukah visit.

3. A quote from parents of a special needs child expressing appreciation for the respite their family enjoys when your volunteers play with their child on Tuesday evenings.
 
Eight Unsung Heroes Who Perform
Minor Miracles Each Day

Eight brief profiles of people who make a difference in your student's lives. Highlight the behind the scenes people:

Crossing guard
Security guard
Office staff
Bus driver
Custodian
Pizza delivery person

Chanukah Resources

Did you know that the Lookstein center has compiled a wonderful list of Chanukah resources? Click here to find original Chanukah lesson plans, PowerPoint presentations, and articles created by Lookstein Center staff or contributed by Jewish educators.
Do you feel comfortable about publicizing your school's Chanukah events yet overwhelmed about the prospect of creating a winning 2009 strategic Public Relations calendar?

If you don't have the qualified staff or time to earn the consistent media coverage you need, let me know. I'm ready to help you reach your goals in a cost effective way.

Should you have any questions about implementing this post Chanukah plan or about any of my day school services, please call me at (516) 569-8070 or send me an email
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Until the next issue, Kol Tuv!


Sincerely,


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Candace Plotsker-Herman
Creative Communications