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Creative Communications
Day School Services Include:
Strategic Development &
PR Plans
News Releases
E-Letters
E-Zines
Newsletters
Brochures
Recruitment & Retention Campaigns
Board & Lay
Leadership Development
Grant Research
& Writing
Dynamic Event Planning
Web Page Design
& Maintenance
Ghostwriting
Cost-effective Mentoring
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Should you have any questions about any of my day school services, please call me at
(516) 569-8070 or send me an email.
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| If you think your colleagues would enjoy receiving laser- targeted fundraising and marketing information, please invite them to subscribe to this newsletter.
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 | Public Relations Lesson
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MASA's recent "Lost" media blitz which urged
Israelis to influence young Diaspora Jews to enlist in Israel was controversial
and short-lived. The sad story was even picked up by CNN yesterday.
Want to read more? Click here and then for more click here.
The public relations lesson should not be lost on any of us.
Sensitivity to all of our constituents is crucial. Kudos to you - the Jewish
educational professionals - who ensure that future Diaspora generations are far
from lost!
Be sure, however, to ensure that potential stakeholders - a
specific group of parents - are not lost. I'm referring to a small sub-set of
your new families. Sure, you've reached out to new parents - new preschool, kindergarten,
middle school and high school parents. But, don't forget to welcome new
transfers to your school.
 They have neither your formal new parent welcome programs nor
a built-in network to rely on. Therefore, they will be sure to remember those
who reach out to welcome them. Help them adjust not only to your school but, if
they've recently moved, to the community as well. Conduct a little research to
discover their interests and needs. Invite them to share their expertise with
the school. Ask a parent volunteer to welcome them. A Yom Tov meal as well as
concrete tips about a kosher butcher, pediatrician, and reliable handyman will
transform these parents from feeling "lost" to being loyal.
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| A New Year
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The school year is off to a great start. 
Now that the
knapsacks show bit of wear and tear, the new sneakers are scuffed, and students
and teachers know how to find their classrooms, are you wondering how to retain
the first day's excitement?
Sure, you've sent those pictures of smiling faces sporting
spiffy first day
of school outfits out to your parents. You've heard and handled
the usual complaints. But - unless you're one of the few Jewish day schools
that have received recent major philanthropic gifts, the 2009-10 school year
will not be business as usual.
If you've received past issues of this newsletter, you know
that this is the place to turn to for easy to implement, concrete advice that
will help accomplish your school's mission. If you are new - welcome!
Future issues will focus on ensuring that the first day's
excitement doesn't fade into history - and on creating and implementing your
2009-10 marketing and fundraising calendars. Until then, please accept my
sincere wishes to you and yours for a K'tiva v'Chatima Tovah!
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Should you have any questions about
developing and implementing a winning 2009-10 PR and fundraising plan
or about any of my day school services, please call me at (516) 569-8070 or send me an email.
Kol Tuv!
Sincerely,
Candace Plotsker-Herman
Creative Communications
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