CREATIVE COMMUNICATIONS
Tu b'Shevat Greetings

Issue: Twenty                    January 2010
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"Ilan, Ilan, b'Ma Averechica?"

"Tree, tree, with what can I bless you?"

 
Want more ideas about linking your PR to Tu B'Shevat and other upcoming holidays?  Call  (516)569-8070 to arrange a free consultation.

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PR Reminder:
 
Don't forget to let your parents, friends, and community know about the varied ways your students are mobilizing to send aid to Haiti.


Greetings!

I've been thinking about trees lately. Not the literal ones that seem bereft and bare in the winter woods right now, but figurative ones. You know: family trees. Two momentous reasons are the roots of these tree thoughts.  In the coming months, B'ezrat Hashem, my family tree will expand by two. One daughter is getting married to a lovely young man and another (my son's wonderful wife) is expecting her first child. These exciting milestones humble me. They also make me pause and think with gratitude about the many people who helped shape the ethical, committed Jewish adults that my children have become. (It takes a village, doesn't it?) So, kudos to you who devote your professional lives to nurturing seedlings that can grow into strong trees with many branches. Read on for Tu B'Shevat ideas and resources.

Tu b'Shevat - Chag Ha Ilanot

In addition to sending home sticky raisins, figs, dates, and impossible to bite "boxer" (carob) - how can you build on this holiday in terms of PR?

 

Two Tu b'Shevat themes that can become "marketing vehicles" to the media, parents, grandparents, and your targeted community are:

 

Trees: as symbolic of families - roots, seedlings, branches - and your school's commitment to the concept that parents are your partners.


Ecology: your school's commitment to instilling a Torah true respect for our resources in your students.


Reach out to families: use the themes of planting, sowing, and reaping as you communicate to your "extended families" parents, grandparents, and your community.

Green Tu b'Shevat Program Suggestions


Plan projects or programs that not only revolve around trees and planting but that are also "green."  Projects that demonstrate how our "ancient" Torah is extremely in tune with our new decade's sensibility will appeal to both Jewish and secular media. Your projects can range from simple in-class hands-on planting projects to more ambitious intergenerational programs.


Have students plant seeds in small containers, decorate them, and then take them home so the whole family can observe their  growth.

 

Have students plant terrariums or window sill gardens for their classrooms.


Incorporate "leaves and trees" into existing curriculum-based activities. For example, if you are encouraging at-home reading in lower grades, let students earn a leaf for every book read. They can place their leaves on the class Reading Tree.


Plan a Sunday or after-school planting project to beautify your school grounds. 


See the Teva Center'slist of 30 Simple Things You Can Do to Save the Environment. After a school-wide education program or classroom discussion encourage each student to adapt something simple into his or her daily life. (Students can keep journals recording the challenges of implementing their ideas, how they felt after the first week, first month, etc.)


Consider implementing Hazon's Min Ha'Aretz curriculum. Min Ha'Aretz uses food and Jewish tradition as focal points to create innovative programming for students (grades 5-9) and their families. Min Ha'Aretz weaves together tradition and contemporary food issues (nutrition, chemical pesticides, obesity, and environmental damage) in an 18-lesson curriculum for students and complementary family education curriculum.

Ideas for Additional Resources

Canfei Nesharim

Canfei Nesharim's website includes many articles and Divrei Torah exploring the connections between Tu b'Shevat and the environment. It also features sample lesson plans to educate about the environment from a Torah perspective.

 

Lookstein Center

The Lookstein Center provides links to a variety of lesson plans, articles and printable Tu b'Shevat Sederim.

 

Hazon

Hazon is a dynamic organization that works to create a healthier and more sustainable Jewish community for all. Learn about its innovative educational curricula and resources and download the Tu b'Shevat Haggadah.

 

Coalition on the Environment and Jewish Life (COEJL)

COEJL seeks to expand the contemporary understanding of such Jewish values as Tikkun Olam, Tzedek, and G'Milut Chasadim to environmental action and advocacy. Its Tu b'Shevat page features creative resources.

 

Jewish National Fund

The Jewish National Fund (JNF) is not only about tree certificates and little blue Tzedaka boxes (though they certainly are a source for both)! Access the JNF's Tu b'Shevat Across America page which provides different Tu b'Shevat Haggadot, activities, lesson plans, sermons, and a host of other resources. Tu b'Shevat in the Schools program will provide you with free educational newsletters and posters.

Teva Center

The Teva Center is a non-denominational Jewish Environmental Education Institute. It runs single-day programs as well as residential programs (from two- to four-days in duration) for fourth- through eighth-graders. These intensive programs are designed to sensitize participants to nature's rhythms and help them develop a more meaningful relationship with both nature and their own Jewish practices. (These programs take place at several sites in the Northeast.)  Check out their list of 30 Simple Things You Can Do to Save the Environment.
Send out requests for coverage prior to any events that you plan. If reporters fail to show up, don't despair. Send clearly captioned pictures to the media promptly. Smiling faces, interactive, cross-curriculum learning, and a direct link between Torah and "Green" should gain great PR for your school! For more picture-taking tips, email me.

Sincerely,


Signature Revised Green
Candace Plotsker-Herman
Creative Communications