Après sale. The real test of a successful sales professional.
By Jeffrey Gitomer
The average sale takes a matter of hours. And that's where 95% of sales training is focused. Not good.
After a customer purchases, that's when USE of product or service begins, and that's where 95% of their time is spent.
· What are you doing to create loyalty?
· What are you doing to create word-of-mouth advertising?
· What are you doing to create value in the mind of the customer?
· What are you doing to create memorable moments?
· What is your social media presence that focuses on customer
communication and interaction?
· What are you doing to create and ensure reorders?
· What are you doing to earn referrals?
· What are you doing to build a value-based relationship after the sale?
· What are you doing to ensure it's easy to do business with you?
· What are you doing to ensure that everyone who answers your phone is
happy, friendly, and helpful?
· What type of customer service and customer loyalty training are you doing
that ensures consistent, positive, helpful responses?
ANSWER: Nothing or not enough.
MAJOR CLUE: These questions are the HEART of your future. And for the most part,
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