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Business cards may be on the way out. How are you connecting?
By Jeffrey Gitomer
I'm in Las Vegas at The Venetian having coffee at Espressamente Illy where they serve (arguably) the world's best coffee. At the bar, I recognize someone obviously not from America. (Fashion reveals all.)
"Where are you from?" I asked. "Belgium," he replied triumphantly and with pride. "I'll buy your coffee," I said. "As a welcome to America".
He said, "I'm also buying coffee for two of my friends." I said, "Fine, put it on my bill!"
We began to exchange cultural information, and I discovered all three of them were in sales, like me. Their name badges revealed they are attendees of the same conference I am a featured speaker at tomorrow evening.
Now we had a link.
They wanted to know what I knew, and I wanted to know what they knew.
Marcel's (one of the group) first question to me was one I have been asked a thousand times, "What's the secret of selling against fierce competition?" My immediate answer was, "Differentiate with value, or die with price."
He said, "I agree. I'm a value provider."
I said, "Hey, let's tweet it," and immediately we turned the conversation to social media. I asked them how many followers they had on twitter. The first guy had none. The second guy had none. The third guy, Marcel, said, "Not too many," and sheepishly smiled.
Turns out they want to use social media, but they just don't know how to use it.
NOTE: I am amazed at how many savvy business people don't take the AHA! or impactful information shared or exchanged in a business conversation, and send it out to the world.
IT'S YOUR CHOICE: You can tell three people, or 30,000 people - even 3,000,000 people. The power of Twitter, when applied to business social media, allows you to broadcast your brilliance to your followers and all the followers of those who re-tweet you. From a casual conversation in a coffee bar. YIKES.
We spoke for an hour. We had lots to talk about. We were familiar with the American culture and the European culture, and had their company in common. I gave them my business card, my business coin, and two signed books and said, "May I have your business cards." Each of them said, "I didn't bring any," and I thought to myself, that doesn't work.
But my thinking was 1990, not 2011.
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