book on steroids

Every day or so I receive a call, note, email, or accolade regarding my book, How to Give Your Business an Extreme Marketing Makeover. Gil photo10

It's not uncommon for me to hear comments such as:  

"Thanks to your book, I now understand where and why our marketing has failed us and, most importantly, how to fix it. You have opened our eyes. We have transformed our thinking and our results. I can't thank you enough."

Unfortunately, along with all the extremely favorable comments regarding my book, I also hear:

"Gil, the book is great. The ideas are powerful. But I can't do this on my own and I can't afford to hire you to provide us with one-on-one consulting."


"I'd love to attend one of your Marketing Master Classes, but I don't live in the greater New York area. What's the best thing for me to do?"

Knowing that it's difficult to read a book and put ideas into motion, my long-time friend and colleague Will Rico and I put our heads together to solve this seemingly perpetual conundrum... to find a way of providing readers with something more than the book itself.

During a brainstorming session, Will, who was instrumental in helping me design the initial concept of the extreme marketing makeover process, said:  

"Simple. Let's put the book on steroids."

I stared at him for a moment, not quite following where he was going. Then he said, "Let's take the five steps of the extreme marketing makeover process and build a Mini-Course that anyone could do on their own!"

My eyes lit up immediately. I knew exactly where he was headed.

Within a week, we had brainstormed how to provide and develop a structure that would quickly and easily lead people through the five-step marketing makeover process.  

We decided to call it:

Do-It-Yourself Marketing Makeover Mini-Course

Not very creative, I know. But it certainly told the story.

Through the next several weeks, we began to formalize the Mini-Course. It started developing 5 comprehensive workbooks -- one for each of the 5 steps. Each workbook would be filled with practical and easy-to-follow exercises, worksheets (homework), instructions for do-it-yourself marketing and sales analyses, and much more.

To keep things simple, we determined that everything would deliver via email on a time-released schedule. This way, it wouldn't overwhelm. But it would provide the next step just in time that the new information in the next step was needed.

The program -- that precisely follows the five steps outlined in How to Give Your Business an Extreme Marketing Makeover -- is:


Week #1 -- Taking inventory of your current marketing. You want to know what's working and what isn't. If it isn't working, out it goes. (Think of the money you'll save. Better yet, think of being able to redirect your resources into "good" marketing.)


Week #2 -- Analyzing your current sales process and identifying specific "points of constraint" that bog down your sales process and block your ability to make more sales. (These are the brick walls that I mentioned... the ones that get in your way.)


Week #3 -- Creating a new, revitalized, and highly efficient sales process that shortens the sales cycle and removes, eliminates, or minimizes points of constraint.


Week #4 -- Developing new marketing strategies and tactics that specifically and directly support your new sales process.


Week #5 -- Creating your implementation plan. This is where you put all the pieces together and actually put your extreme marketing makeover into action!

We quickly realized that we needed more. So while we went to work developing the workbooks, we knew we had to give the Do-It-Yourself Marketing Makeover Mini-Course needed a voice.

So we went to people we knew, experts in their fields, to talk to them and interview them about what they know best. We recorded those interviews and packaged them as downloadable mp3 files.

We also identified a number of reports that either my friend Winton Churchill or I had written -- reports that we felt would provide additional depth and understanding to the concepts inherent in the extreme marketing makeover process -- and included them.

Every decision that Will and I made regarding the Mini-Course was focused on helping business owners and marketing professionals -- and especially non-marketing people -- not only gain a new understanding of the principles of marketing, but also acquire the ability to take the information we provided and implement our concepts quickly and efficiently.  


Our goal was to help those businesses and organizations in a big way to...  

...Increase their marketing effectiveness and, in turn,

increase their sales and profitability!

The 5-week Do-It-Yourself Marketing Makeover Mini-Course is now ready and waiting for you. It walks you step-by-step through everything you need to know, empowering you to bring about a major, measurable improvement in your marketing effectiveness, to improve your sales process and shorten it, and to favorably influence your bottom line. It includes everything you need:

5 comprehensive and easy-to-follow self-study workbooks that walk you step by step through everything you need to know and do in order to conduct an extreme marketing makeover for your business


Over 12 hours of audio interviews and instructions clarify the instructions and provide insights and ideas from professionals that help you make better decisions about a new marketing paradigm for your organization


10 special reports on topics that are critical to your success


Plus specific exercises and assignments -- all the next steps you need to complete your extreme marketing makeover


And much more! 

The Book on Steroids can be

in your hands within 24 hours!


When you look at and consider only the quality and quantity of the content itself, the Do-It-Yourself Marketing Makeover Mini-Course is worth many, many hundreds of dollars.

But when you consider the incredible impact it could have on your business in terms of lowering marketing costs, increasing sales, and maximizing profitability for months and years to come, the Mini-Course is PRICELESS.

Not $999, not $599, not $299...

For a limited time only, you can have the entire 5-week Mini-Course delivered to you in five email installments for only $99.

The sooner you enroll, the sooner you begin to understand where and why your current marketing isn't working.

You understand more about your sales process than you ever have.

And you identify those points of constraint that have been standing in the way of your success.

But that's not all. In addition to the Mini-Course, Will has just completed a special report that couldn't be more timely.


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BONUS! For a limited time only

Will Rico has developed a special report that he wants to send FREE to the first 100 people who order the Do-It-Yourself Marketing Makeover Mini-Course.

You and I both know that websites can work for you... or they can work against you. Plus, in maximizing the role of your website to support your marketing, it makes sense to have a good understanding of exactly what you have... what you could be missing... and what you could do to make things better.

Web developers and SEO (search engine optimization) teams use a number of tools to analyze websites. These tools allow them to look behind the scenes at a website to identify strengths and weaknesses.

To aid you in your understanding of your own website, Will Rico shares a special report featuring 5 Website Evaluation Tools with you FREE. This report gives you the 5 Website Evaluation Tools used by professionals. And Will not only tells you what they are, but exactly how to use them.

Depending on the organization, Will charges between $500 and $1,000 to provide this information and to his clients.

But it's yours FREE when you are among the first 100 people to register for the Do-It-Yourself Marketing Makeover Mini-Course.

register now5  

Satisfaction Guaranteed... of course!

Register for the Do-It-Yourself Marketing Makeover Mini-Course today. You'll have 5 days from the day you receive your first installment to evaluate the material.  

If for any reason you do not feel the first lesson lives up to your expectation, you may cancel and receive a full refund for the purchase price of the Mini-Course prior to receiving your second installment.


There's one other guarantee:

If you conscientiously work through the five steps of the Do-It-Yourself Marketing Makeover Mini-Course, I also guarantee you that you will transform your marketing, unify your sales and marketing process in a way you never thought possible, increase your closing ratio and sales, and add significantly to bottom line profitability. 


 register now5

From where Will Rico and I sit, the economy still isn't doing what we all hoped it would be doing by this time. But even though the economy isn't bottom-line friendly, the Do-It-Yourself Marketing Makeover Mini-Course can help you improve your marketing and increase your sales... sooner than later... and regardless of the headlines!

I encourage you to register for the Do-It-Yourself Marketing Makeover Mini-Course today and to allow it to provide you with a strategic advantage!

Best regards,

Gil Signature

Gil Effron


P.S. Imagine being able to transform your organization's entire marketing for ONLY $99... and in only 5 weeks. It's not only possible, but also highly doable. The sooner you register, the sooner you begin to realize the powerful impact of the Mini-Course and its ability to help you prosper in today's economy.




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Do-It-Yourself Marketing Makeover Mini-Course

In association with

10-Day Marketing Makeover & Strategies for Growth
315 Madison Avenue, Suite 901
New York, New York 10017



Prices, terms, and program elements are subject to change without notice.

Copyright 2011 Gil Effron