Do-It-Yourself Marketing Makeover Mini-Course
Not very creative, I know. But it certainly told the story.
Through the next several weeks, we began to formalize the Mini-Course. It started developing 5 comprehensive workbooks -- one for each of the 5 steps. Each workbook would be filled with practical and easy-to-follow exercises, worksheets (homework), instructions for do-it-yourself marketing and sales analyses, and much more.
To keep things simple, we determined that everything would deliver via email on a time-released schedule. This way, it wouldn't overwhelm. But it would provide the next step just in time that the new information in the next step was needed.
The program -- that precisely follows the five steps outlined in How to Give Your Business an Extreme Marketing Makeover -- is:
Week #1 -- Taking inventory of your current marketing. You want to know what's working and what isn't. If it isn't working, out it goes. (Think of the money you'll save. Better yet, think of being able to redirect your resources into "good" marketing.)
Week #2 -- Analyzing your current sales process and identifying specific "points of constraint" that bog down your sales process and block your ability to make more sales. (These are the brick walls that I mentioned... the ones that get in your way.)
Week #3 -- Creating a new, revitalized, and highly efficient sales process that shortens the sales cycle and removes, eliminates, or minimizes points of constraint.
Week #4 -- Developing new marketing strategies and tactics that specifically and directly support your new sales process.
Week #5 -- Creating your implementation plan. This is where you put all the pieces together and actually put your extreme marketing makeover into action!
We quickly realized that we needed more. So while we went to work developing the workbooks, we knew we had to give the Do-It-Yourself Marketing Makeover Mini-Course needed a voice.
So we went to people we knew, experts in their fields, to talk to them and interview them about what they know best. We recorded those interviews and packaged them as downloadable mp3 files.
We also identified a number of reports that either my friend Winton Churchill or I had written -- reports that we felt would provide additional depth and understanding to the concepts inherent in the extreme marketing makeover process -- and included them.
Every decision that Will and I made regarding the Mini-Course was focused on helping business owners and marketing professionals -- and especially non-marketing people -- not only gain a new understanding of the principles of marketing, but also acquire the ability to take the information we provided and implement our concepts quickly and efficiently.
Our goal was to help those businesses and organizations in a big way to...