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In This Issue
Simplex-IT 4th Annual Community Appreciation Picnic!
July Lunchinar On Microsoft Dynamics CRM 2011 Online Well Received!
Kevin and Cleveland GiveCamp 2011
What If You Caught Your Mailman Reading Your Mail?
Microsoft Cynamics CRM Online 2011 Now Showing!
What Does your Company Stand For?
Blogs, Blogs, Blogs...
Plain Funny #36
Issue: # 40August/2011

Greetings!

 

Bob

 

Four years. 48 months. 1460 days.

Hopefully I can stop myself before I start sounding like a cast-off from "Rent." Still I must admit it's kind of surprising that A: four years have gone by so fast, and B: it's only been four years.

People have asked me on several occasions why I started Simplex-IT. I don't think that they're asking me because they want to hear something particularly brilliant. Mostly just curious.

Wish I had an answer that suited me consistently every day. I've never been particularly driven to own large sections of the world, nor have I ever had any overwhelming desire to become particularly rich or powerful or whatever term you wish to use.

But I gotta tell ya, for the most part, it's been a blast. The names have changed, but I am working with some pretty cool people here. And we've developed some great relationships with our customers.

We've also had the chance to help out the community. I like to think of our monthly Lunchinars as an example of being able to market and educate at the same time. Yeah, maybe it's a little self-serving, but I'm okay with that.

So how do we say thank you to the community? Well, one way we've been doing that has been to have our annual picnic. This will be the fourth year that we've had the picnic at our Worldwide International Headquarters, here in Hudson Ohio. And just like the other years, the focus will be on just having a good time, with some good people and good food. The Streetsboro, Hudson and Cuyahoga Falls Chambers of Commerce will once again join us as a networking meeting. Also the greater Cleveland PC users group has made this their annual picnic. As always, it's open to any and all.

Throughout this year of 2011, we have had several instances where people have heard of us through the Lunchinars, through this eNewsletter, and have told others about us. One of our friends told me recently about having a meeting in the office of her new boss, who had one of our business cards on her desk.

Another person attended several of our Lunchinars while unemployed. Now employed, he recommended us to his new employer.

Two of the three companies who took advantage of our
"30-day out" contracts have come back to us, in one form or another. One IT director for a client took a similar position at another company, and guess who he called? Yep.

For the second year in a row, I was asked to serve on Level Platforms (the developer of our monitoring software and a leader in the Managed Service community) Board of Advisors.

I offered to share some of our marketing experience with other IT consulting companies during the web meeting. Well over 50 companies attended, from places such as Canada, France, and even New Zealand.

Not bad for four years. Not bad at all.

Bob 

 

 

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Announcing Simplex-IT's 4th Annual Community Appreciation Picnic!

Mark your calendars for August 17 from 4:00-8:00pm and join Simplex-IT as we welcome friends, clients, local business owners and fellow Chamber of Commerce members from Hudson, Streetsboro, Cuyahoga Falls and Akron.

 

Once a year in August we forego our regular monthly business-oriented Lunchinar presentation in favor of an open invitation picnic celebration in the back yard of our Worldwide International Headquarters (5225 Darrow Road, Hudson). This year will be no exception.

 

More details here.

 
July Lunchinar On Microsoft Dynamics CRM 2011 Online Well Received!

July Lunchinar 

 

Simplex-IT held another successful Lunchinar this past July 20 as we introduced Microsoft's Dynamic CRM Online 2011 to an eager group of business owners and IT professionals.

Presented by Doug Tombow, resident Simplex-IT database expert extraordinaire, attendees learned about the advanced features, power and surprising affordability of Microsoft's newest cloud-based Customer Relationship Management tool.

  

Read more here.

Kevin shows off Cleveland GiveCamp 2011

This past weekend, Simplex-IT's Kevin Dutkiewicz went along to help his wife Sarah (who's a Microsoft Developer and MVP) at Cleveland GiveCamp 2011.

 

What's GiveCamp, I hear you say?  Well, take a boat that's not a boat, an airport that's sometimes not an airport, a closet Benny Hill fan...(you'll get the point soon enough).

 

Actually it's a pretty cool idea.  For one weekend over 200 programmers gathered together in Cleveland and donated their time to develop web-based applications for nonprofits. Having given up the programmer world for the infrastructure world years ago, the best thing that I could do for a nonprofits webpage would be to leave it alone. Still, Julie (my wife) and I couldn't resist dropping by and paying a visit.  Click here for more including the video.

 

What If You Caught Your Mailman Reading Your Mail?

 

Most people would react rather negatively to this revelation. I know I would! But in the world of email communications, depending on what company is providing your service you might be surprised to find it happens much more often than you think.

 

At the recent Microsoft Global Exchange sales conference the Office 365 team created a spoof video that highlights Google's publicly admitted practice of doing just that. Regularly scanning the emails of their Gmail customers for keywords, Google then uses that information to display relevant advertisements. Apparently a lot of people are ok with that.

 

Read more here. 

 

"Introduction to Microsoft Dynamics CRM Online 2011" Now Showing! 

 

We are pleased to announce Simplex-IT's Lunchinar, "Introduction to Microsoft Dynamics CRM Online 2011," is now online at our YouTube channel and is available for viewing. For your convenience, we have also embedded all four parts of this presentation into our blog, making it even easier for you to review Doug Tombow's excellent overview of this exciting new cloud service.

 

Customer Relationship Management, commonly referred to as CRM, is receiving increased attention by today's businesses. The ability to track an organization's contact with a customer - from the sales department to customer service to accounting and everywhere in between - provides the kind of control needed to take advantage of every possible opportunity to exceed client expectations and increase revenue.

 

And since keeping a lid on costs is so important these days, the fact that companies can get started with CRM Online with no upfront costs for hardware and software is a huge plus. Since it is a subscription service, you only pay for what you need and use.

 

Click here to view the 4 part series posted on BizBlog.

What Does Your Company Stand For? How to Create A Branding Toolkit.

By Joanna L. Krotz

It's everywhere you want to be. Business gets easier when you have a recognizable brand. Think about BMW or Burger King, for example. All you need do is mention the names and millions of people throughout the world have an immediate perception and expectation of what that company stands for. There's an emotional connection between the customer and the company name.

 

With a strong brand, you don't have to sell nearly as long or as hard. Customers know what you stand for before the pitch or proposal.

 

Here's how to give your company the kind of brand identity that will help drive sales. Here, too, are tips for customizing a brand personality toolkit that will keep that brand alive and growing. 

 

Read more here.
Want to find out about this stuff quicker?

Blog updates from Simplex-IT over the past month

 
Remember to check out our blog:

 

Plain Funny #36
Is it funny when someone steals your entire life's work, gets filthy rich off of it, and pays you no heed?
  
Don't ask me.  But don't talk to David Copperfield unless you want to hear how Harry Potter ripped him off.
Click here for details.  
We'd love to hear feedback about this!  Send comments to Bob@Simplex-IT.com, or call us at 234.380.1277!

 

Sincerely,

Bob Coppedge
Simplex-IT LLC