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July 2008
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In This Newsletter...
Mercury Employee Rides for ALS
The Hen House
Summer Ale Feature
Upcoming Events
Ipswich Soccor Wins
The Tapmobile
Join Our Mailing List!
Mercury Employee
Rides for ALS
Mercury brewer Ted Cavan will be participating in a three day, 270 mile bike ride from Boston to New York City to help raise money for Amyotrophic Lateral Sclerosis (ALS) research.
 
ALS, commonly known as Lou Gehrig's disease, is a neuromuscular disorder that interferes with the signals one's brain sends to the muscles. As the muscles receive fewer and fewer of the brain's signals, they weaken and begin to atrophy. In time a person with ALS will lose the ability walk, talk, eat, and eventually even breathe. During this progression the brain remains 100% functional, allowing the person to be fully aware of their body's deterioration.
 
Although some 8,000 people are diagnosed with ALS each year in this country alone, there is currently no treatment or cure for the disease.

To help, Ted has teamed up with fellow bikers to raise money for ALS TDI, a Cambridge, MA based institute that is among the world leaders in cutting edge ALS research. They have set a lofty goal of $15,000 and would very much appreciate your support.
 
Donations from $5 to $5,000 are welcome, and all contributions are tax-deductible.

You can help by donating now!
Chicken, Waffles,
and Mercury Soda!
Hen House Logo
 
The Hen House is one of our newest soda accounts featuring 6 flavors of Mercury Soda Pop on draft and many others in bottles. While they specialize in chicken and waffles, their menu offers a great selection that also includes pizza and barbeque. 
 
Visit them at 1033 Massachusetts Ave. in Boston.
Beer & Food Pairings: Ipswich Summer Ale
summer 6 packWith such a wide range of flavors and aromas, you can pair beer with food just as wine aficianados have been doing for years. Our Summer Ale, an unfiltered Blonde ale that still retains a subtle hop flavor, goes great with lighter summer foods like chicken, Salmon, and salads.
 
Don't forget to take advantage of the summer harvest! Pick up some fresh veggies at your local farmstand, mix in some shrimp or chicken for delicious barbequed skewers, and you will have the perfect meal to go with Ipswich Summer Ale.
Upcoming Events
Thursday, July 10th
Picnic Concert Series - Crane Estate 
Ipswich, MA
Join us as we kick off the Thursday night Concert Series at the Crane Estate. The Reminisants play oldies favorites and Mercury Soda Pop will be pouring from our Tapmobile. Proceeds will benefit the Trustees of the Reservation.
 
Friday, July 11th
Ipswich Ford Car Show
105 County Rd., Ipswich, MA
Join us for an evening of family fun. Antique cars from the area will be on display as well as hot dogs and free Mercury Soda samples from our Tapmobile!
 
Saturday, July 12th
Riverfront Festival
Waterfront Park, Newburyport, MA 
Sponsored by the Newburyport Chamber of Commerce and 92.5fm The River don't miss performances from Blind Melon, Matt Nathanson, Needtobreathe and more!
 New this year is an Ipswich Ale Beer Garden!
*Featuring our Tapmobile*
 
Saturday July 12th,
Gloucester, MA
The Blackburn Challenge is the east coast's premier open-water human-powered boat competition. This 20 mile challenge sends rowers, kayakers and canoeist around Cape Ann, MA. Participants will be treated to Ipswich Ale pouring freely!
*Featuring our Tapmobile*
 
Sunday July 20th
Ipswich Ale Tasting - 9th Wave Sailing Charters
Newburyport, MA
Join us for a tasting of Ipswich and Stone Cat Ales before we leave the harbor and raise sails in the open ocean, heading north or south along the coast as the wind dictates. 
 
Saturday, July 26th
Ipswich's Pan Mass Challenge (PMC)
Bike Team Kick-Off Party 3-7pm
Ipswich Bed & Breakfest, Ipswich, MA
Come wearing your craziest, funniest (shortest?) shorts at this fundraiser for Ipswich's Pan Mass Challenge cycling team! Team members will attend in their biking shorts. Several cyclists will be riding two days (August 2-3) and almost 190 miles to raise funds and awareness for the Jimmy Fund. They ride in memory of 9-year-old Ipswich leukemia patient Jessie Doktor, other beloved family and friends, and to honor living cancer survivors. Last year, $0.99 of every dollar went directly to cancer detection, research and treatment. Mercury Brewing will provide soda and beer. Food and drink tickets available with admission. Donations welcome. Prizes awarded for  contest entreants.

Wednesday July 30th
Yankee Homecoming Beer Fest
Newburyport, MA
The Brew Fest is BACK to celebrate Yankee Homecoming! Food will be available. For advance ticket information call (987) 465-6646.
Ipswich United Soccor Team Has A Great Season
Ipswich United Soccor Team
 
 
 
 
 
 
 
 
 

 
 
Congratulations to the Ipswich United Soccor Team who won the Over 30 Division in the New England Over-the-Hill Soccor League!
Book The Tapmobile Now!
tapmobile Throw the party everyone will be talking about! We are now accepting reservations for our Tapmobile in 2008. If you have a date in mind contact us as soon as possible - our calendar is starting to fill up!
 
Our Tapmobile is retrofitted with 8 taps. Choose from our award-winning beers, old-fashioned sodas, and bubbly waters.