In any newsletter or email, you can measure your readers interests by what links they are clicking on throughout the content. An industry average is 9% of the readers who open your email will click on at least one link.
Some may click on 'Read full article' or 'Buy or Register Now' or 'Visit our website
' to get additional information that might lead them to take action.
The link they click on allows you to know more about their interests and provides information that creates 'warm' leads for you to follow up on. When you do your monthly follow-up calls using warm leads, your closing ratio will increase. The result... more money in your pocket in a shorter time and more happy customers who get what they want, quicker.
A couple quick tips when it come to increasing the effectiveness of your links:
- Don't be afraid to ask for the sale; ie 'Click to Buy Now
- Link all your images to grab the 'visual' reader
- Spread your links throughout the content on keywords
Let eXtra Contact help you get higher click-throughs and help you with your newsletters (get started, plan and keep you accountable). eXtra Contact
is a Platinum Business Partner / Service Provider with Constant Contact