'Creating Action'
...From Your Database
eXtra Contact's
 Email Marketing Tips

November 2010
In this issue
Holiday-themed Email Marketing
Success Stories:
"...eXtra Contact has been fantastic..."
'Tis the season to stay in touch
eXtra Contact Spotlight
Power of Email & Social Media Seminars
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Power of Email & Social Media Marketing
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November 23rd
North Vancouver
(see details below)

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Each month we share with you powerful Email Marketing Tips to help you GROW your business!  This month we focus in on marketing during the Holiday Season.

It's that time of year... between work, friends and family your social calendar is starting to fill up fast! It is a great time of year to see your existing clients in a social atmosphere.

In conjunction with the personal contact, sending holiday email campaigns is an excellent way for you to stay connected with your customers, clients, donors, prospects and others on your list.

Looking to get started with email marketing or wanting to add Social Media to your plan?...  Attend a free Power of Email & Social Media Marketing seminar presently scheduled in North Vancouver November 23rd... More info.

"What do you need to sell more?..."
Please contact us today to review your complimentary 'Sales Action Work Sheet'... and help you sell more!
I'd love to stay connected with you through your Social Media sites as well... send me an invitation!
               Join me on FacebookGet LinkedInTweet Tweet
Looking forward to hearing from you, Dave

Holiday-themed Email Marketing
Holiday campaignsPerhaps the most affordable use of holiday-themed email marketing is for retail or restaurant. Touch base with your full database. Here are some ideas for you to incorporate into your communication mix:
  • Remind them about Gift Cards - Whether you are a retail store, e-commerce site, or restaurant, you can use email to promote your gift cards. For example, a spa could offer a free manicure to the purchaser of a $100 gift card.
  • Offer Gift Ideas - Everyone is trying to figure out what to buy for their friends and family. You can help your customers out by highlighting gifts that would be great for family or the friend who has everything.
  • Offer a Range of Promotions - Don't just offer one promotion for the holidays. For one person, free shipping might get them to buy from you, for another, incremental discounts might work better (spend $100, get 15% off; spend $200, get 20% off; etc).
  • Communicate about Holiday Hours - If you have a retail shop, you can send an email announcing that you have special holiday hours for your customers' shopping convenience.
  • Invite Customers to a Special Event - A great way to get people to come and shop with you is to hold a special event complete with holiday specials and enticing discounts. Send out a holiday email invitation with all the details.
Wondering where to start?...Let eXtra Contact help you create your professional email marketing campaigns!!
Success Stories
"Working with Gail and Dave on my new newsletter through eXtra Contact has been fantastic, My clients love my new newsletter, in fact I got new business booked soon after the new newsletter went out. I am so thrilled that I referred a colleague and will be doing another newsletter for another one of my brands. I highly recommend Gail and Dave to help you with your newsletter marketing."
~ Cheryl Cran, CSP - Author, Consultant, Leadership & Generations Expert 
Marketing Tip:  'Tis the season to stay in touch
Visit eWomen Network website
It is the one time of year when we all feel the need to 'stay connected' to our family, friends and associates by sending out a holiday greeting card.  Not only does it feel good to send out these cards but it also feels great when our mailbox is filled with people wishing us well.

For your business, don't wait for the special occasion, staying connected with prospects and customers will keep you top of mind so that when they are ready to do business, they remember that you are there to help.

Everyone wants to buy, but no one wants to be sold. While networking is important, so is building relationships. You are much more likely to do business with someone you know and built a relationship with rather than a cold prospect.

More than ever, with today's easy and fast access to information, products, and services, it's so important to have a system in place to foster relationships with the people in your network.

Imagine what would happen to your business if you focused on staying connected to everyone you meet!  When it comes time for those people to buy what you sell, who do you think these people will think of first?

Keeping in touch helps you achieve top of mind awareness and establish better relationships with the people in your network, ultimately you WILL SELL MORE!

Click here to view the Top 10 'keep in touch marketing tips!
eXtra Contact Spotlight:  Cathy Russell
Each month we introduce you to an eXtra Contact client: Meet...

Cathy Russel - Physiotherapist and Professional Speaker

Visit Cathy's website
"Working with Gail at eXtra Contact made launching my professional newsletter fun and easy. It has made a huge difference to my search engine optimisation and people have commented how professional and well laid out it is."

Cathy Russell Professional Speaker and physiotherapist specializing in TMD. Cathy incorporates laughter as a way of learning.
Power of Email & Social Media Seminars 

EventInfoFree Live Seminar:

The Power of E-Mail & Social Media Marketing

 You are invited to attend an exciting seminar Tuesday, November 23rd to learn about the latest Email & Social Media Marketing best practices to grow your business.
CC TemplatesHoliday Inn & Suites (by 2nd Narrows Bridge)
700 Old Lillooet Road, North Vancouver
(lots of free parking)

Tuesday, November 23rd  10am - 12 noon

** Plus, a Getting Started with Constant Contact - Email Marketing Best Practices workshop 1:30 - 3pm. Learn about Social Media / Email integration and more... ** 


Social Media Marketing
Made Simple for Small Business & Not-for-Profits

Tuesday, November 30th 10am -12 noon

You are invited to attend an exciting seminar at to learn about

the latest Social Media Marketing insights & best practices to grow your business.

Presented with Small Business & Not-for-Profits in mind!

BCIT Downtown Campus - 555 Seymour Vancouver - Second Floor Event Room

$ 30 - Please RSVP

eXtra Contact, our success is your success! We look forward to helping you grow your business by keeping you 'top of mind' with your clients & prospects to build relationships & trust through professional email marketing.
Please contact us today for more details and for your complimentary 'Sales Action Work Sheet' ... that will help you sell more!
David Watson, P.Eng.
eXtra Contact
PS Comments or question? I would love to hear from you!
phone: 604-985-3283