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Greetings!
Each month we share with you powerful Email Marketing Tips to help you GROW your business! This month I focus in on the use of Blogging as an inexpensive and effective markrting tool!
Business/Marketing Tips, provided by Gail Watson, features ' Define Your Email Marketing Plan?' helping you to get a map& plan in place. Looking to get started with email marketing or need a jump start?... Attend a free Power of Email Marketing seminar presently scheduled in Vancouver and New Westminster... More info. |
Blogging: Inexpensive and Effective Marketing
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 Unless you're writing a blog as a personal journal, there is little point in laboring over your blog posts if you don't have any readers. The most difficult aspect of blogging when you're just starting out is learning how to attract readers - and then if you're hoping to earn income from your efforts the challenges get even bigger! Since many bloggers are using their blogs to attract internet traffic and hopefully send them on to their website (where products or services are actually sold), this article will give you ideas for leveraging the power of your blog as an inexpensive, but effective marketing medium. Read the full article to Make Use of Free Article Marketing Resources |
| Success Stories | "I really appreciate your support of my work. I look forward to sending many clients to you. You (Gail) and Dave do an amazing job. I've had many compliments on my newsletter."
~ Lynn Robinson, TheRobinsonGroup.ca, White Rock, BC |
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Marketing Tip: Define You Email Marketing Plan
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It is important to define a plan, a road map, to follow before you start your Email Marketing campaigns. You wouldn't start on a long journey without a map & a plan in place. Similar when it comes to Email Marketing. Here are five areas to help you with your plan:- Define your goals - Are you trying to motivate purchases, reinforce your brand, bring visitors back to visit your site, store or office, cue the reading of an article, prompt requests for more information, increase attendance for an event, obtain donations, appointments or sign ups for a service?
- Define your audience - Are you targeting a segment of your customer base or your entire house list? What are the needs, wants, and interests of those on your list? What is important to them? What will motivate them to take action?
- Define your message - Engage your recipients and deliver on their needs. Use what you know about recipients to determine how, and in what order, to describe and illustrate the benefits of your offer.
- Read the full article...
Contact us if you need extra help defining your email marketing plan.
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eXtra Contact Spotlight:
The Magical Marketing Booth
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Each month we introduce you to an eXtra Contact client: Meet...
Laurie DiGiacomo Interiors
 "The newsletter looks great... nice job :) Thanks for all of your help!"
Laurie DiGiacomo Interiors, located in New Jersey, owns and operates a full service Interior Design Firm that specializes in residential and commercial design; including retail, restaurant and hospitality spaces.
Through her 'From Vision to Reality' newsletter she provides her clients quick tips, before & afters and articles to educate her clients with design and decorating ideas.
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