Each month we share with you powerful Email Marketing Tips
to help you GROW your business! This month I focus in on 'How organizations can provide great content for their subscribers.'
provided by Gail Watson, features '10 Romantic Words that Sell.'
I'd love to stay connected with you through your Social Media sites as well... send me an invitation!
Looking forward to hearing from you, Dave
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Marketing Tip: 10 Romantic Words that Sell
I loved this article by Lexi Rodrigo (a copywriter and marketing consultant) who used the words "love," "heart," and "passion" on her home page long before researching for this post.
Here are 10 unabashedly feminine words that have been proven to sell:
- Love: As John Lennon sang. "All we need is love," and this word doesn't only dominate the titles of romance fiction. It's commonly used in songs as well. Maybe it's because love is what we're all longing for. Yes, guys too. Even if you don't always admit it.
- Heart: Now becoming synonymous to "love" (e.g., "I heart Copyblogger"), this word is increasingly used to soften traditionally tough topics: "business with a heart," "writing for the heart," "selling from the heart."
- Secret: As the stereotype would have it, women love to keep, tell and discover secrets. Actually, so does everybody else. This word appears in all the headline swipe files of those (male) copywriting masters.
Find out the other seven words
along with how to 'Take your magic wand and transform your copy
Contact us if you need extra help with the copy in your next newsletter.
"We needed a way to communicate with customers on a timely, consistent and more personal basis ..."
- Andrew Kramer, Jack-Tar American Tavern
|All businesses and organizations can provide great content for subscribers|
of the biggest questions during the Power of Email Marketing seminars
revolves around what to put in a newsletter. Coming up with 12 topics or more
per year -- depending on how frequently you mail -- can be a real challenge. |
The key is to keep the "sell, sell, sell" mentality to a minimum and
give subscribers information they can use. Subscribers want to be educated and
they want to be able to share items of interest with friends and family.
Your content should be of interest to the general public, making it easier for
your constituents to share with a wider circle of their own contacts.
So what should you write about every week or month? Your everyday activities
can help you generate useful content to keep your subscribers happy and
Read the full article to find out how Sharing your Secrets, Knowledge & Humanity can help your business.
|eXtra Contact Spotlight: Ownermatch International|
|Each month we introduce you to an eXtra Contact client: Meet...|
Wayne Wilkins, Founder of Ownermatch International
"Exclusive Co-ownership" is based on the principle that two (well-matched) families, sharing ownership and enjoyment of one luxury resort property, will experience financial and lifestyle benefits that neither could achieve acting on their own.
The key to making these financial and lifestyle benefits possible is our ability to profile, match and bring together the right people so that co-owners can enjoy all the lifestyle benefits of owning 100% of a property for 50% of the cost!