'Creating Action'
...From Your Database
eXtra Contact's
 Email Marketing Tips
February 2010
In this issue
Marketing Tip: 10 Romantic Words that Sell
Success Stories:
"...a way to communicate..."
Provide Great Content for Your Subscribers
eXtra Contact Spotlight: Ownermatch International
Do you need More Repeat Business from your existing customers?
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Each month we share with you powerful Email Marketing Tips to help you GROW your business! This month I focus in on 'How organizations can provide great content for their subscribers.'

Business/Marketing Tips,
provided by Gail Watson, features '10 Romantic Words that Sell.'

"What do you need to sell more?..."
Please contact us today for your complimentary 'Sales Action Work Sheet'... to help you sell more!
I'd love to stay connected with you through your Social Media sites as well... send me an invitation!
                             Join me on FacebookGet LinkedInTweet Tweet
Looking forward to hearing from you, Dave

PS Special Offer: Order your free copy of Napoleon Hill's all time success classic 'Think and Grow Rich' and it will be sent to you on our next shipping day. (Just pay S&H)
Marketing Tip: 10 Romantic Words that Sell
Visit eWomen Network website
I loved this article by Lexi Rodrigo (a copywriter and marketing consultant) who used the words "love," "heart," and "passion" on her home page long before researching for this post.

Here are 10 unabashedly feminine words that have been proven to sell:
  • Love:  As John Lennon sang. "All we need is love," and this word doesn't only dominate the titles of romance fiction. It's commonly used in songs as well. Maybe it's because love is what we're all longing for. Yes, guys too. Even if you don't always admit it.
  • Heart:  Now becoming synonymous to "love" (e.g., "I heart Copyblogger"), this word is increasingly used to soften traditionally tough topics: "business with a heart," "writing for the heart," "selling from the heart."
  • Secret:  As the stereotype would have it, women love to keep, tell and discover secrets. Actually, so does everybody else. This word appears in all the headline swipe files of those (male) copywriting masters.
Find out the other seven words along with how to 'Take your magic wand and transform your copy.'

Contact us if you need extra help with the copy in your next newsletter.

Success Stories
"We needed a way to communicate with customers on a timely, consistent and more personal basis ..."  
Andrew Kramer, Jack-Tar American Tavern
More Testimonials
All businesses and organizations can provide great content for subscribers
Please visit our websiteOne of the biggest questions during the Power of Email Marketing seminars revolves around what to put in a newsletter. Coming up with 12 topics or more per year -- depending on how frequently you mail -- can be a real challenge.

The key is to keep the "sell, sell, sell" mentality to a minimum and give subscribers information they can use. Subscribers want to be educated and they want to be able to share items of interest with friends and family.  Your content should be of interest to the general public, making it easier for your constituents to share with a wider circle of their own contacts.

So what should you write about every week or month? Your everyday activities can help you generate useful content to keep your subscribers happy and clicking.

Read the full article to find out how Sharing your Secrets, Knowledge & Humanity can help your business.
eXtra Contact Spotlight: Ownermatch International
Each month we introduce you to an eXtra Contact client: Meet...

Wayne Wilkins, Founder of Ownermatch International
Meet Wayne Wilkins - Ownership International
"Exclusive Co-ownership" is based on the principle that two (well-matched) families, sharing ownership and enjoyment of one luxury resort property, will experience financial and lifestyle benefits that neither could achieve acting on their own.

Exclusive Co-Ownership
The key to making these financial and lifestyle benefits possible is our ability to profile, match and bring together the right people so that co-owners can enjoy all the lifestyle benefits of owning 100% of a property for 50% of the cost!
Do you need More Repeat Business & Referrals?
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 Special Offer:
  • Would more repeat business and better referrals from your existing clients help your business?
  • Would a systemized Follow-Up Strategy help you convert prospects to clients?

Professional Email Marketing is your most  EASY, EFFECTIVE and AFFORDABLE way to keep you TOP OF MIND with your customers and prospects.

Get launched with a...
Personal Branded Strategy, a Sales Action Plan,
and a Newsletter & Business Letter templates to help you follow up.   
PLUS, we'll do all the technical work in setting you up... we will design a customized newsletter, work with you on your content & send out your very first newsletter, review follow-up strategies in a campaign Post Analysis!  

A regular value of $2200.00,    SAVE $700.00!!
this Quick Start Newsletter Package is only $1,497.00!

eXtra Contact has successfully completed the Constant Contact University 'The Power of Email Marketing' and the first Canadian company to be certified. Through this certification we are able to present Constant Contact email marketing courses. We will be announcing dates for the Vancouver area this fall. We are always looking for great opportunities to share our experience and knowledge with new audiences.  If your chamber, trade organization or association would like to learn more about email communications then Email Dave now!
eXtra Contact, our success is your success! We look forward to helping you grow your business by keeping you 'top of mind' with your clients & prospects to build relationships & trust through professional email marketing.
Please contact us today for more details and for your complimentary 'Sales Action Work Sheet' ... that will help you sell more!
David Watson, P.Eng.
eXtra Contact
PS Comments or question? I would love to hear from you!
phone: 604-985-3283